Online video service Blip is trying to scale down from 900,000 publishers to just a few thousand serialized shows. That process is anything but painless.
Blip Networks, which transformed itself from a generic YouTube alternative to a platform for serialized online video, is being bought by one of YouTube’s biggest networks of publishers.
Video site Blip is looking to increase the ad load on the content it’s hosting by making advertising mandatory. The changes are going in effect early next month.
New York-based Blip, long a leading platform for independent video producers to get their work seen on YouTube, will launch a Los Angeles studio, where it will work more closely with content creators to tailor genre-based video for advertisers.
Blip.tv has raised another $12 million in funding and debt and changed its name to Blip, dropping the .tv top level domain from the company logo. Why the change? So viewers won’t confuse the content with things that are made for TV.
As long as there have been web series, people have debated whether the term is inaccurate and derogatory. But when you talk to those working in the industry, it becomes clear that the term is here to stay — and that it’s a good thing.
Blip.tv struck a strategic partnership with The Collective to provide a mix of technology and ad sales for the management firm’s web clients. It’s a big win for Blip.tv, which will now take over distribution and monetization for some of the most popular producers on YouTube.
Blip.tv has launched a redesigned site, seeking to become the destination for independent web series. While others host a mix of professional, semi-pro and UGC content, with the redesign Blip.tv is focusing solely on bringing out only the best series content made strictly for the web.
More than half the employees at web video start-up Blip.tv are active Tumblr users, which has created a public awareness of the company’s internal culture. It’s a unique example of how corporate communications can incorporate social media, but would it work for any ol’ start-up?
Internet video is growing at a significant pace. It has not yet taken a chunk out of the broadcast and cable audiences, but over time it will steal share from broadcast and cable just as cable stole from broadcast, which stole from radio before that.