While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public opinion serves as a reminder that tweets aren’t yet a perfect measure.
Twitter has officially acquired Bluefin Labs, confirming earlier reports and demonstrating its intent to move into the television and media markets, working to understand how people are interacting with that content on social media.
Reports came out on Monday that Twitter has acquired Bluefin Labs, a company that attempts to measure interaction around television and media on social media and provide feedback to businesses and marketers.
Don’t listen to the naysayers. The time to jump into healthcare IT is now, said Frank Moss, director of the new media medicine at MIT’s Media Lab. Creative technologists working in mobility, social networking, nano devices, should seek health IT opportunities. Now.
This year’s fall TV season is going to bring us a whole lot of hash tags. Trendrr’s new enterprise measurement tools can help TV executives understand whether initiatives like these are actually working, and who their top influencers tweeting about their show are.
Which TV shows are drawing the most commenters and the largest share of the social media conversation? Bluefin Labs is using social media to not only measure engagement during TV shows, but also to find connections between shows that those viewers enjoy watching.