Oprah Winfrey and sports site Deadspin had two of the year’s biggest stories this week and attracted millions of people to their websites. Too bad they didn’t have an ad plan in place.
A new policy from Sky News bars reporters from posting anything other than work-related content on Twitter, and even forbids them from retweeting anything that doesn’t come from a Sky account. As with so many other similar policies, this completely misses the point of social media.
New York Times media writer Brian Stelter says the ability for sources to “go direct,” as Rupert Murdoch has done with Twitter, is a generational shift in the media industry. But is it a good thing or a bad thing for journalism and news consumers?
A spokesman for the board that oversees the Pulitzer Prize awards for journalism says live reporting of a news event using Twitter would not qualify for a Pulitzer unless it also appeared on a traditional news website. But does that definition fit how journalism works now?
Those who see Twitter as a powerful tool for real-time journalism have another example of how it can be done: New York Times reporter Brian Stelter has posted a thoughtful account of how he used Twitter to report on the aftermath of a tornado in Missouri.
The consensus among ‘local’ industry panelists at our paidContent 2011 conference: TBD.com’s recent very high-profile failure is not reflect…