Yahoo acquires BrightRoll for $640 million

Yahoo is acquiring video advertising company BrightRoll for $640 million in cash. Marissa Mayer announced the acquisition with a post on the official Yahoo blog Tuesday, where she said that BrightRoll will help Yahoo in its quest to replace traditional banner ads with “video… mobile, social, and native” advertising. Mayer said that BrightRoll is expected to generate more than $100 million in net revenue this year, and comScore lists Brightroll as the ad platform with the widest reach, serving ads to 52.4 percent of all U.S. internet users in September. (Disclosure: BrightRoll is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media.)

BrightRoll Rolls Out Mobile Ad Capabilities

BrightRoll is extending its BRX platform to mobile devices, enabling advertisers to target both online and mobile audiences through a single ad-serving platform. With the latest update, advertisers can now upload their typical video creative, which will then be automatically transcoded and optimized for mobile delivery.

Vid Biz: Suprnova Dead, Xbox TV, Netflix Delay Working

Today on the Net: Canada’s Telus uses Microsoft’s Xbox as an IPTV set-top box, Time Warner’s CEO likes the effect that the Netflix rental window is having on DVD sales and won’t serve torrents any more.

BrightRoll Rolls in the Dough

BrightRoll said today that it’s wrapped up a $10 million Series C round of financing — after reaching profitability. The video ad network, which claims to be “bigger than Hulu,” plans to use the funds to expand even further, adding to its technology platform and growing its advertiser and publisher operations.

The new funding round was led by Scale Partners, with existing investors True Ventures, Adams Street Capital and KPG Ventures also participating. Along with the financing, BrightRoll announced that Scale Venture Partners Managing Director Rob Theis has joined its board. Altogether BrightRoll has raised a total of $16 million since being founded in July 2006.

Read More about BrightRoll Rolls in the Dough

Vid-Biz: News Corp., VideoEgg, YouTube

News Corp., MySpace Eye Flixster; News Corp. has been conducting due diligence on Flixster as part of a plan to combine it with Rotten Tomatoes. (AllThingsD)

VideoEgg, comScore Partner on Tracking Ad Impact Offline; companies will launch a new product that allows brands to gauge the impact of online advertising on brick-and-mortar sales. (MediaPost)

YouTube Adds Facebook Friends; in addition to finding Gmail contacts on YouTube, users can now find and connect with people they know on Facebook. (YouTube blog)

Blockbuster Picks Widevine for DRM; DVD rental company will use Widevine’s DRM and video optimization technology for video delivered to internet-connected consumer electronic devices. (emailed release)

BrightRoll Launches Platform Partner Program; partners include advertising companies, Auditude, FreeWheel and LiveRail, as well as video player companies including Brightcove and thePlatform. (press release)

FiOS Adds HDNet to VOD Lineup; service includes more than 20 hours of HD programming from HDNet and more than 25 free movies from HDNet Movies per month. (Multichannel News)

Critical Media Hires Gilley as CTO; Vidavee founder and former Vignette CTO Tom Gilley will be responsible for product development on Critical Mention, ClipSyndicate and Syndicaster products. (emailed release)

Vid-Biz: AT&T, Rogers, Redbox

AT&T Looking For An Original Content Exec; a job posting reveals the telco wants to hire an executive to lead the development of original programming for its “multiple entertainment and communications platforms.” (Multichannel News)

Rogers Launching On Demand Online Next Week; a beta version of the TV Everywhere service went live yesterday, with a full launch set for Nov. 30. (Mediacaster)

Redbox Launches An iPhone App; the new app surfaced eight months after the company had an unauthorized third-party app taken out of the App Store. (Video Business)

Rovi TV Guide Widget Lands on Samsung HDTVs; the widget gives viewers a snapshot of what’s on 28 of the most popular television channels. (Press release)

FTC Approves $9B Merger of Panasonic and Sanyo; approval came after the two companies agreed to sell Sanyo’s assets in batteries for first responder radios. (Broadcasting & Cable)

TVGuide Network Secures US Rights to Susan Boyle Film; I Dreamed a Dream: The Susan Boyle Story, will air on Dec. 13, the same day it premieres on ITV1 in the UK. (Multichannel News)

Video Ad CPMs Are Down 37 Percent, But Revenues Are Up 84 Percent; BrightRoll saw a 46 percent increase in the number of video ad campaigns, compared to the previous quarter, and a 64 percent increase in RFPs. (TechCrunch)

Vid-Biz: NFL, StudioNow, BrightRoll

Bresnan Communications Deploys Clearleap; cable operator implements web-video-to-TV platform to manage local VOD content. (Multichannel News)
NFL Blackout Games to be Streamed; in-market games will be available for streaming beginning at midnight the day of the game, and will be accessible for 72 hours. (Broadcasting & Cable)
StudioNow Launches AMS Program; the Asset Management and Syndication platform moves the company into the video publishing and management space. (VideoNuze)
BrightRoll Rolls Out Behavioral Targeted Video Ads; ads on the network can be delivered to specific demographics. (VentureBeat) (Disclosure: BrightRoll is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.)
Analyst: Disney’s Up Will Get Delayed Redbox Release; move could align the studio with the anti-Redbox contingent in the kiosk rental space. (Video Business)
Vudu Going Into LG Blu-ray Players; online movie rental service to be available on the BD390. (emailed release)