Vid-Biz: Sony, JK Wedding, BrightRoll

Sony’s Q2 Sales and Operating Revenue Down 19.2%; sales of Bravia LCD TVs dropped 27 percent; company blamed poor quarter on bad global economy and appreciation of the yen. (The Wrap)
JK Wedding Video Boosts Chris Brown Record Sales; direct link to buy his song “Forever” in the vid, which has 10 million views and counting, catapulted the year-old single into iTunes Top 10. (The Hollywood Reporter) YouTube, which got a cut of the track sales it generated, even got a little coin. (paidContent)
BrightRoll Introduces Cost Per Completed Video; with the “CPV,” advertisers only pay if viewer watches the entire ad clip to completion. (VentureBeat)
MSN Launching TV Player in the UK; broadband users will be able to watch shows such as Peep Show, Shameless and The Young Ones. (The Guardian)
No Tweets for Geeks? No Twitter love at Comic-Con; movies featured there accounted for less than 1 percent of total messages during a given hour. (Variety) Twitter, however, was good for AMC’s show Mad Men, which found a sponsor for some online extensions of the show in the Tweet-happy Eight O’Clock Coffee. (Media Decoder)
Sky Launching a 3D TV Channel; Sky 3D to bow in 2010 in the UK, and will require a 3D-capable TV. (Electric Pig)

Vid-Biz: Redbox, Soapbox, Facebook

Redbox Signs Sony to $460 Million Distribution Agreement; five-year deal has the studio providing DVDs to the kiosk rental company, the first such studio deal for Redbox. (Video Business)

Soapbox R.I.P.; Microsoft decides to just kill off its UGC video site. (paidContent)

Facebook Served 1B Video Views in June; engineer says he’s dealing with half a million videos a day. (Facebook)

BrightRoll Breaks into comScore Top 10; company says video ad market is stabilizing, with pre-roll CPMs up up 3.1 percent from last quarter. (BrighRoll) (Disclosure: BrightRoll is funded by True Ventures, which also funds the GigaOM Network.)

Danny DeVito Gets Hands Bloody with Web Content; actor’s web site will launch with 5 of a reported 50 horror short films at Comic-Con this Friday. (Variety)

Commercial Time Up 3.5 Percent Last Year; broadcast networks showed 5,688 prime-time commercial minutes in 2008, up from 5,492 in 2007. (MediaPost)

VOD Use Jumps 15 Percent Year-Over-Year; Rentrak reports that June was the biggest month for VOD viewing, with an average viewing time of 16.5 minutes per day per active unique set-top box. (TV by the Numbers)

Cinetic and Babelgum Extend Partnership; web TV service will get six new films exclusively including Wild Seven, Scrambled Beer and Jack Says. (emailed release)

Who Are the Top Video Ad Networks?

As video advertising networks grow in reach and importance, and start to play a bigger role in distributing content online, we wanted to get a better sense of how they measure up. We checked with comScore, which coincidentally just prepared its first report on the subject.

videoadnetworksIn March, Tremor Media was the biggest U.S. video ad network, with a potential reach of 57.3 million viewers. BrightRoll was a very close second with a potential reach of 56.5 million. “Potential reach” is a measure that’s based on collaboration between the company and comScore to evaluate all the inventory the ad network could possibly access. comScore product manager Tania Yuki says that’s the preferred metric because advertisers prefer to use capacity to evaluate one network vs. another.

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Digital Downloads Worth Half a Billion in Q1

It’s hard to get a read on how the economy is affecting online video. Experimental ad budgets are being slashed. Viewers are flocking to free in a downturn. Advertisers want more accountability. Everybody still watches TV. All these things are true.


So we give props to the people who try to push forward measurement of the online video economy, among them today Digital Entertainment Group, Nielsen and BrightRoll.

The Hollywood and consumer electronics trade association Digital Entertainment Group reported last night a dip in home entertainment spending, including a 14 percent yearly drop in DVD sales. However, it also noted growth for categories like Blu-ray and digital revenue. Digital downloads brought in $487 million in the first quarter, up 19 percent.

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Vid-Biz: IDF, G1, Sanctuary

Israeli Defense Force Using YouTube; the military is uploading videos to explain, in English and Arabic, their operations. (Variety)

First Video Shot with G1 Phone…Sucks; garbled, “colored mess” is because the G1’s firmware has big problem with video codecs. (VentureBeat)

Sanctuary Ends First Season on a High Note; season finale nabs 2 million viewers, marking the biggest audience yet for the former web show. (TVWeek)

BrightRoll Now Offers Ad Packages; BrightRoll Broadcast groups together different web publishers of the same content niche to sell to media buyers, CEO Tod Sacerdoti told us it’s like “video advertising with training wheels.” (Contentinople)

Verizon Gets CBS Shows for FiOS and Mobile; deal re-ups Verizon’s retransmission agreement with the network and expands the full episode offerings on its mobile platform. (MediaWeek)

VOD More Important Than Widgets; despite a big widget push at this year’s CES, research firm Strategy Analytics finds access to VOD content without a PC the most valuable feature of Net-enabled TVs. (

Adobe Ships New Flash Server Software; version 3.5 of Flash Media Interactive Server and Flash Media Streaming Server feature dynamic streaming, encrypted media protection, and an integrated HTTP server. (emailed release)