Apple’s latest splashy hire, Musa Tariq, comes from Nike, where he worked on marketing for the Fuelband. Previous to that, he worked alongside current Apple retail chief Angela Ahrendts at Burberry.
Apple is hiring luxury fashion executives in part because it wants to become a high-end lifestyle brand.
The tech firm will next year have a retail chief for the first time since October 2012, when the less-than-successful John Browett was booted out.
Luxury brand Burberry is in legal trouble for using an iconic image from the film Casablanca in a social media campaign to promote its trenchcoats.