Hulu: More Vids to Fewer Uniques in March
Monthly viewer stats used to be pretty boring to write. To paraphrase Jan Brady, it was always “YouTube, YouTube, YouTube!” (s GOOG) Then along came Hulu (s GE) and things got more interesting as the premium content site started to take off. According to Nielsen, March was a mixed bag for Hulu. The site held onto the No. 2 spot, and served up more streams (348.5 million) — but to fewer unique viewers (8.8 million) than February (308 million streams to 9.4 million viewers).
Covering stats could get downright exciting if the CBS-backed TV.com keeps growing. TV.com enjoyed nice promotion during the recent March Madness, which was watched by 7.52 million unique visitors.
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