The new new commerce

The new breed of e-commerce sites offers consumers ways to socialize and be entertained. But as Rags Gupta of Brightcove points out, these new new commerce sites are taking advantage of old principles. Their innovation comes from introducing them online.

CafePress files for IPO, looks to raise up to $80M

The summer of the tech S-1 continues: CafePress has filed documents with the Securities and Exchange Commission to raise up to $80 million in an IPO. The S-1 reveals the e-commerce company made $2.7 million in net income on $128 million in revenues in 2010.

The Ad J.C. Penney Doesn’t Want You to See

An award-winning ad made for J.C. Penney that the retailer is trying to distance itself from can still be readily found online. The witty but racy ad, apparently made by Epoch Films for ad agency Saatchi & Saatchi in the vein of a recent J.C. Penney ad campaign, but possibly after hours, depicts two teenagers practicing how fast they can put their clothes on, with the implication that they are preparing to have sex.

J.C. Penney has “instructed Saatchi to take any action it can to have the ad removed from the Internet,” according to the Wall Street Journal. So in case that actually starts to happen, here are some places to look to see it for yourself:

You can still find the ad on the Cannes Lions site, as it took bronze in a retail stores division of the advertising festival. A downloadable version is here. Multiple versions on YouTube are here, here, and here, for instance.

Saatchi’s official statement, from the comments:

“Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney’s knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”

Cross platform RC and screen sharing: Yuuguu

YuuguuEver needed to share a screen or provide remote assistance? Want to remote control a home machine while you’re away? There’s quite a few apps that let you perform these tasks, but Yuuguu caught my eye after Amit highlighted it this morning. How come? It works across platforms, so you can remote or share a Windows and a Mac client; that’s pretty slick.

Yuuguu is a free beta download and appears fairly simple to set up; the app is advertised as ‘firewall friendly’, but I’ll put it through the paces with OneCare, which tends to be pretty tenacious and over-zealous. Yuuguu looks to be a nice collaborative tool with a text chat feature as well as a history log for folks that never seem to recall what they said at a meeting.

What’s wrong with Ciena?

Two words – Absolutely nothing! At least on the face of it! The company became a victim of the telecom downturn, and basically treaded water, and since then has survived the bust. It has slowly weaved its way into the hearts and minds of incumbets. All those who were going to obliterate the company, well have themselves have been obliterated. A month ago it got a major boost when it was selected as one of the suppliers for the much vaunted British Telecom 21CN Network as a long haul provider. Yesterday it reported better than expected earnings, improved margins and a decent forecast. The stock still got pounded in the market, and the company cannot seem to shake off the negativity that surrounds it. Why? Because it is still guzzling cash – about $37 million a quarter.
Inventing Money blames this ho-hum reaction to the company’s recent good performance on Ciena’s seemingly haphazard acquisition strategy, which despite best efforts has delivered flat results. Catena for instance is still running at $25 million a quarter, flat from where it was a year ago when Ciena bought the company. The ONI Systems acquisition hasn’t really panned out as planned, and neither did WaveSmith purchase. The company still gets over 60% of its revenues from the much maligned optical equipment sales, which can’t bring the the 40% margins the management so believes.
Still, having known Gary Smith for a while, I am less negative than most. I think with the world moving to metro ethernet, things could look up for them in the near future. Still, they really need to bring their cost structure down and increase the number of customers. They still have long term problems -tThe price pressure from the Chinese is going to eventually flatten the profits in the long haul business. As Inventing Money writes, I would like to see more cost reductions at CIEN, especially in R&D and G&A and revenue growth from acquired companies that sell non-optical products with higher gross margins.