Tag: Capital Factory

[show=luckandthevirgin size=large]If I were given the power to make rules about online video advertising, here’d be one of them: No pre-roll ad can be longer than, say, 20 percent of a video’s run-time. I do not have this power, though, and thus I am sad to say that of the four and a half minutes of video I watched this morning on Koldcast.tv, a minute and a half were dull and annoying Airwick commercials.
The other three minutes, however, weren’t that bad. Luck and the Virgin, currently running on Koldcast in English and on YouTube (s GOOG) in English with Spanish subtitles, bills itself as a 60 second soap, though the model in this case isn’t a traditional American soap opera, but instead a Mexican telenovela — a decision heightened by the choice of location, Mexico. In the first three episodes, we meet Valentina (Whitney Moore), an American who, due to some incredibly efficient storytelling, is already in serious trouble thanks to a former boyfriend, a misplaced bag and a life story’s worth of mysteries.
Luck and the Virgin chooses to be sparing with details, especially those that might explain why Valentina is down in Mexico, and creative with its construction of the show’s time line, leaning heavily on flashbacks and flash-forwards. But rather than proving frustrating, this heightens the mystery — the end result is the sense of watching only the most important moments of a drama, and trying to puzzle out how they fit together. The time investment required here is low, but and worth the result. Read More about Minus Pre-Rolls, Luck and the Virgin A Tight and Intriguing 60 Seconds