Today in Green IT: Zipcar finally profitable

Our GigaOM Pro Green IT analyst Adam Lesser reports: Zipcar reported its third quarter after the bell yesterday and finds itself getting hammered this morning, down 5 percent. Sadly, the street is missing the story. Zipcar is finally profitable. Period.

BMW Rolls Toward Zipcar’s Turf With Hourly Rentals

BMW Group is breaking into car sharing with a new pilot project in Munich that will let customers rent any current BMW model by the hour. It fits into much larger trends of innovation around providing mobility as a service — and growing competition for Zipcar.

Zeitbyte Streams NY Fashion Week Online and On Mobile

Zeitbyte is having its biggest week ever, as it has been chosen to distribute live and on-demand video streams of more than 100 runway shows during the week-long New York Fashion Week. Those runway shows are being made available both online and on mobile devices.

Daimler to Launch the Twitter of Ride Sharing

What’s a German car company doing getting into social networking and tech-enabled carpooling? Trying to figure out new business models for an era of accelerating urbanization, declining car ownership and expanding access to the mobile web.

How Zipcar Can Scale Car-Sharing Tech On the Cheap

Four years after setting up a car sharing service in London, England, Zipcar announced today that it has acquired the UK’s largest car sharing provider, Streetcar. Now Zipcar faces some questions about how to bridge technology gaps between different models.