The new LinkedIn homepage is all about the warm fuzzies

LinkedIn introduced small but significant changes to its homepage design Thursday, simplifying its newsfeed and highlighting some interaction features that will come to all users next year. The shifts in the design bring the connection element of the service front and center, encouraging users to build their relationships with each other over time.

The first most obvious change is the number of user views at the top of the page. It gives someone a snapshot of how many people saw the content they post. LinkedIn offered these features before, but they were buried in the righthand sidebar, out of eyesight. “We realized this was something we needed to bring front and center to the desktop,” LinkedIn VP Joff Redfern told me.

New LinkedIn homepage design

New LinkedIn homepage design

Screen Shot 2014-12-11 at 2.00.10 PM

Old LinkedIn homepage design

 

LinkedIn is also doubling down on its content strategy, no doubt following behind competitors like Facebook. When there are compelling articles and posts to peruse on a social network feed, its users stick around longer. And the best way to motivate users to post is to highlight the feedback they receive when they do.

Keeping with that theme, the company has cleaned up its newsfeed. There’s less button clutter at the top, drawing users attention straight to the content.

The second change to LinkedIn’s homepage is the Keep in Touch system in the top right corner. You can quickly click through profile cards to see who has had big business changes recently, from adding new photos to switching jobs. It makes it easy for you to congratulate them or touch base in these moments, keeping the relationship strong. It’s based on LinkedIn’s Connected app, which was designed to help people stay in touch with professional contacts.

A wide range of users liked it, so LinkedIn decided to introduce it to a wider audience via the desktop app. “These two brand new modules are so important for keeping track of how you’re doing professionally that without them that stuff was harder,” Redfern said. “Now we’re giving the member that ability.”

What cards sent using Apple’s Cards app look like

When Apple released its official Cards app, I was curious what the final product would look like, so I promptly designed a simple one and sent it to myself. The final product arrived Wednesday, so I wanted to share how the final product turned out.

Apple details new Cards app for iPhone and iPod touch

One of the apps unveiled at Apple’s media event on Tuesday was Cards, an official Apple product that lets you send physical greeting cards easily to loved ones around the world. The official Cards page on Apple’s site now has new details about the service.

Apple’s new and updated apps offer small but significant gains

Apple highlighted three of its own apps that will arrive Oct. 12: an updated Camera app, Cards, and Find My Friends. We had heard about some of the updates to Camera during this summer’s WWDC, but Cards and Find My Friends are new, somewhat curious additions.

8 Firefox Add-ons I Can’t Do Without

When I upgraded from Firefox 3.5.7 to 3.6 the other day, I discovered that a few of the add-ons that weren’t yet compatible were important to me. In fact, they had become such an integral part of my daily workflow that I was significantly slowed down without them. In this post I’m going to share the add-ons that I find it hard to be without.