CBS to Stream SEC Football Live Online

SEC_LiveCBS Sports (s CBS) announced today that all of the SEC football games the network broadcasts will also be streamed live for free on CBSSports.com. CBS’ coverage of the SEC starts this Saturday at 3:30 p.m. ET with Tennessee vs. top-ranked Florida.
CBSSports will live stream 15 SEC contests concluding with the SEC Championship Game on Saturday, Dec. 5. The network will also live-stream the Army-Navy game, the Konica Minolta Gator Bowl and the Brut Sun Bowl.
Video will be shown in 16 x 9, and will feature in-game stats, live chat using multiple social networks, and on-demand highlights. CBSSports.com is choosing to show the games in Adobe (s ADBE) Flash using dynamic streaming, even though March Madness on Demand had a fancy-pants player using Microsoft’s (s MSFT) Silverlight. Jason Kint, senior vice president at CBS Interactive and general manager at CBSSports.com, told us by phone today, “We tested a bunch platforms [and] made the decision to use Flash for Fantasy football today and SEC Live,” citing the player’s broad penetration as a key reason.
CBS has been pretty progressive with its live-streamed sports (unlike other networks that rhyme with “BenBeeCee”). Kint reiterated the belief he conveyed to us last year that live-streaming broadcast sports is additive and not cannibalistic to its TV business.

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