Wall Street’s perspective on IoT and the plague of CES

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The internet of things isn’t ready to roil Wall Street this year. Or at least that’s the conclusion of former Deutsche Bank financial analyst Jonathan Goldberg, who is now a development executive for Paragon Semiconductor and still write analysts notes at Digits to Dollars. I asked him to come on the show this week for his opinion after International CES and because don’t often get a public equities analysts’ opinions on the show.

Goldberg, who is former semiconductor analyst, broke down the internet of things market into four categories and discussed the opportunities for companies in each. He concluded that this year Wall Street won’t be fooled by hype, so we’re not likely to see a lot of crazy stock movement driven by the buzzwords. For that and more listen to the interview after hearing Kevin Tofel and I discuss our final days at CES, Samsung’s keynote, the best UI for the smart home right now and a few other odds and ends. Enjoy the show.

Hosts: Stacey Higginbotham and Kevin Tofel
Guests: Jonathan Goldberg, a former equities analysts and current VP of development at Paragon Semiconductor

  • Kevin and I dove right in with Samsung’s CES keynote
  • The best UI for the smart home right now is Works with Nest and I’ll tell you why
  • What used to be M2M is not IoT and it’s moved from marketing to the product manager
  • How Wall Street divides up internet of things companies

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This may be the killer app for the smart home, plus thoughts on wearables

Let’s discuss IBM’s new block chain internet of things architecture and robots

In praise of a subscription plan on your smart home and wild Apple speculation

UHD is TV’s next big thing. So why is the industry divided?

We’ve had gigantic TVs, curved TVs, 3D TVs, even TVs that can bend with the press of a button. TV makers tend to bring all their latest gimmicks to one-up each other at the annual CES show in Las Vegas. But this year, the industry had something to show off that consumers may actually want: better-looking images.

Collectively, the industry has decided to double down on 4K, and also make each and every pixel look better. Samsung, Sony, LG, TCL and others all showed off 4K TV sets with high-dynamic range (HDR) at the show. HDR gives TV sets whiter whites, blacker blacks and a lot more contrast in between, which results in pictures that not only look brighter, but also expose a lot of details that would otherwise get lost or appear washed out. I’ve had a chance to see a few HDR-capable TV sets at CES, and have to say that they looked pretty stunning.

Samsung's SUHD TV, unveiled at CES by Joe Stinziano, the company's executive vice president of home entertainment .

Samsung’s SUHD TV, unveiled at CES by Joe Stinziano, the company’s executive vice president of home entertainment .

A lot of TV manufacturers are working on ways to extend the dynamic range of their TV sets with a variety of methods (check this CNET story for a comparison of some of the different approaches), and everyone has their own terminology that goes along with it. Samsung likes to call 4K TVs with extended dynamic range SUHD TVs, Sony has X-tended Dynamic Range, and Panasonic apparently likes to call it Dynamic Range Remaster.

Adding to the confusion is the fact that 4K itself isn’t really called 4K anymore. Instead, most companies have settled on UHD, which stands for ultra-high definition — but Samsung and many others would like you to believe that their UHD is better than others by throwing HDR and other technologies in the mix.

An alliance of frenemies

Confused? You’re not alone — and that’s alarming to Hollywood. Movie studios have long tried to get people to buy their products again, as opposed to just renting them, or waiting before they appear on Netflix. The industry’s hopes that 3D would revitalize home entertainment were crushed by — well, mostly those dorky glasses. Now, it’s hoping that HDR will do the trick, and that consumers may be willing to pay more if their movies look even better.

That’s why Disney, Fox and Warner Bros. were among the founding members of the UHD Alliance, a new industry consortium unveiled at CES last week. The goal of the alliance is to establish new standards for 4K and HDR, amongst other things. Founding members also include Panasonic, Samsung, Sharp and Sony, as well as Netflix and Directv, Dolby and Technicolor. Members have not only committed to coming up with a standard, but also promoting it to consumers, and telling them what UHD is all about.

[pullquote person=”” attribution=”” id=”905997″]Samsung and many others would like you to believe that their UHD is better than others by throwing HDR and other technologies in the mix.[/pullquote]

The problem with that is that some of these members have very different ideas for UHD. Dolby, for one, thinks that the common standard everyone is looking for already exists: The company heavily promoted its own Dolby Vision technology at CES, and it aims to be part of the entire ecosystem. Dolby wants to provide studios with post-production tools to preserve the extended dynamic range that is already being recorded by today’s Red cameras and others, encode it, and then deliver it to Dolby Vision-certified TVs.

Not everyone likes Dolby

Not everyone in the industry likes the idea of paying Dolby yet another licensing fee, which is why (privately, at least) some are voicing the hope that the UHD alliance may come with a license-free approach, or at least chose a solution that may be less expensive. Some of those concerns even overtly made it into in the alliance’s CES press release, which called for “embracing standards that are open and allow flexibility in the market.”

Dolby’s Director of Business Strategies Zaved Shamsuddin seemed confident when I quizzed him about this. HDR solutions may be popping up like mushrooms, but few of them will survive, he argued: “As with any fungus, it has a life span, and then it dies.”

What’s next for HDR

Dolby has thus far partnered with Philips, Hisense, Toshiba and TCL to build Dolby Vision-certified TVs, but the biggest names in the business — Samsung and LG — are notably absent from that list. The company has also struck an agreement with Warner Bros. to deliver some movies in HDR, and Netflix, Amazon and Vudu have signed on to stream Dolby Vision content.

But even at Netflix, there seem to be concerns that the industry may not get HDR right. Neil Hunt, the company’s chief product officer, told me at the show that he believes HDR to be “a more significant innovation that 4K,” arguing that simply adding more pixels to the screen eventually gets pointless. “We kind of ran out of more pixels to add,” Hunt quipped.

Netflix has committed to produce some of its content in HDR this year, but the company has stayed away from saying which shows that will be, in part because there simply is no standard yet. Hunt cautioned that Netflix doesn’t want to support a huge number of competing HDR standards, but seemed resigned to the fact that the industry may not come up with one single solution. Asked how many HDR standards Netflix would be able and willing to support, Hunt said: “Two is probably okay.”

The UHD alliance meanwhile hasn’t set a roadmap for the introduction of its standard, and it’s members haven’t actually had a formal meeting yet. With that in mind, one shouldn’t expect a common UHD standard any time soon. Then again, that may not stop consumers from buying TVs that offer far superior picture qualities when compared to previous-year’s models.

And when it comes to buzzwords, there’s always CES 2016.

Works with Nest is the best UI for the smart home right now

I spent my CES looking for the solution to the growing complexity in the smart home and didn’t really find it. Instead, I came to the conclusion that the best option out there for a regular person trying to create an easy-to-use smart home automation system is the Works with Nest program. Not the not-even-ready-for-prime-time HomeKit, not SmartThings, not Wink or Insteon or any one of a dozen still-to-be-launched hub and sensor packages that are still coming to the market in 2015.

Now, when it comes to ease of use, the Works with Nest program won’t let users do anything beyond link their devices and select whether they want to turn a feature on or not, but its options are becoming more useful and powerful every update. And at CES, several partners announced updates, making it much more likely that most Nest owners can now experience a product that will tie into their Nest thermostat or Protect.

A screenshot of Haiku with SenseME's app that suggests higher Ne

For example, Philips announced a Works with Nest tie in that lets your light bulbs slowly dim when your thermostats move to the away setting. If it stays in Away for more than a day, the light bulbs then start randomly turning on and off to simulate you being home. It took me three screens to link my Nest and Hue accounts and turn that feature on. Presumably now I’m saving energy and have improved security whereas before when I’ve gone away I’ve set my Nest and manually programmed my lights. There is a SmartThings app that allows for the lights to randomly turn on and off, but I’ve literally never found it.

So while the Works with Nest program isn’t for someone like me who came back from CES pumped to try to create an IFTTT recipe that will make it possible to turn on my Hue bulbs in the morning in my closet and have them glow a different color based on whether or not the temperature is higher or lower than 40 degrees so I know how to dress for my dog walk (yes, I could just do an IFTTT recipe so my Sonos just tells me the weather via SmartThings) it is for people who don’t want to spend time troubleshooting or thinking about their homes.

Zonoff, the company behind the Staples Connect software, also is trying to make its programming a little less programmatic by letting people answer a few questions when they install a new device. As Mike Harris, the CEO of Zonoff explained in an interview at CES, “When people install a new smoke detector, there is a limited number of things they are likely going to want to do with it, so we ask them if they want to do them.”

So it may ask if you want to have your lights blink when your smoke alarm goes off and your doors to unlock automatically. You click yes, and the software sets it up. Unlike with the Nest, the Staples Connect hub still leaves you with the ability to program all the other scenarios you’d like, but it is trying to offer the same trend of limiting the customer’s options and need for interaction with the devices in order to get some functionality.

In many ways this is disappointing. I already knew I wasn’t going to find the one platform or a unifying standard at the show, and indeed saw the big platforms grow stronger, but I was hoping for some more intelligent and contextual user interfaces. I saw sparks on the horizon, with learning light bulbs from Stack lighting (also a Works with Nest partner) or the integrations that app-maker Muzzley is building.

But the path to the truly intuitive home appears to be paved with limitations and perhaps a few false starts. If you’re going to buy into the smart home today, then I suggest you invest into one ecosystem such as Insteon, Wink or a known quantity. Or, if you decide to just go with the point devices you need, start with a Nest.

And believe me, I wasn’t a huge Nest fan starting out. But for the lay person, it’s not a bad place to end up.

IoT has finally hit the mainstream. Now what?

The internet of things (IoT) was officially anointed the next big thing at this year’s CES. No more ghost town in the South Hall: Now it’s standing-room only keynotes, celebrity endorsements, nearly a thousand exhibitors and almost enough coverage to break the internet.

Congrats, IoT! You’ve finally received the attention you deserve for technologies that will fundamentally change consumer electronics. But now we’ve reached the hard part of the technology hype cycle. How do we build the products and services that can deliver on these lofty “keynote promises”? How can we make sure IoT is not an industry punchline in five years? In short, how do we make consumer IoT real?

Continue to make hero products

Hero products inspire the industry and delight consumers. They make a lasting, intuitive, emotional connection between man (or woman) and machine and a customer who becomes a dedicated evangelist. Tesla, Lululemon, Vitamix, Sonos — they all raise their respective industries and help deliver the promise of technology. For IoT we need to continue to build amazing category-defining products that consumers crave. From Nest’s thermostats to August’s smartlocks, hero products will lift the industry and deliver the promise.

Master the art of storytelling

Whether you love Hollywood or not, “creatives” clearly know how to tell (and sell) a story. Game of Thrones, Forrest Gump, Breaking Bad, even the Upworthy posts in my Facebook feed can trigger a tear or elicit a deep emotional reaction. While product design has come a long way in IoT, we still need an Apple 1984 storytelling moment. Without breakthroughs in storytelling, IoT adoption may be similar to that of TiVo — a company that has loyal enthusiasts but took years and a secondary channel to ultimately bring its technology to the mass market. Although many worry about the influx of outsiders from Madison Avenue or Hollywood coming into the smallish club of home automation, I see this as a great opportunity for new insights and approaches.

Make mass-market economics work

Early adopters are not generally price-sensitive, but the majority of today’s consumers are. Companies that provide IoT devices and services still need significant innovation to make the economics work. They can do more than just reduce average selling prices. Creating more refined demand funnels to reduce customer acquisition costs or reducing total cost of operation can help, too. I also believe that developing more effective business development and partnership frameworks will allow for opportunities to subsidize IoT. In early research, consumers have expressed a willingness to engage in advertising on smart products if it helps to lower their cost. Nationwide, Geico, Farmers and other stakeholders not willing to build their own products or roll trucks should consider partnering to accelerate customer adoption.

Security from the start

“It’s not about will these devices get hacked, it’s about what happens when they do,” an Erricsson exec said on one CES panel. Numerous data security breaches and failures will occur with IoT devices, elevating the importance of data privacy in working groups, companies and governments around the world. A recent survey sponsored by Greenwave (disclosure: I work at Greenwave), NXP, GK Digital Media and August found that more than 66 percent of consumers may sit on the sidelines of IoT due to lack of security. As a product executive, I’m aware of the trade-offs between designing for security vs. usability, but we need to think about the nefarious effects of hacking before it happens.

Forget about who wins (for now)

Tons of effort is being spent dissecting industry standards and trying to predict which major consumer technology franchise (Apple, Google, Samsung, Microsoft, Amazon, Sony, etc.) can win, or what flavor of mesh wireless to use. While those conversations and articles may be important to technologists, they mean little to consumers. We need to embrace the fact that multiple standards and (sometimes competing) brands will enable the consumer IoT opportunity. I’m quite positive there will be several market leaders So let’s plan for it and make sure we can make IoT equal Interoperable Things.

That’s my personal list of suggestions to make IoT real for consumers. What about you? How can we deliver on the promise of connectivity? Who do you consider to be the influencers, technologists and companies that can make it happen?

Nate Williams is the chief marketing officer and head of business development at Greenwave Systems, a leading software & services platform in the internet of things (IoT) market. In 2011, he was named one of “Top 40 under 40” by The Silicon Valley Business Journal. Follow him on Twitter @naywilliams.

Obstacle avoidance is the next big step for drones

Consumer drones have come a long way in just a few years, evolving from complex hobbyist models to consumer-ready quadcopters with increasingly smart cameras and controls. But they are still unable to autonomously avoid obstacles — an ability that would completely change the flying experience and make drone-based services much, much safer.

That is slowly changing through startups like DroneDeployAirware and Panoptes, and now Ascending Technologies, which made a big splash at this year’s CES.

A worker demonstrates the collision avoidance capability of an AscTec Firefly multi-copter drone with Intel RealSense cameras at CES on January 6, 2015.

A worker demonstrates the collision avoidance capability of an AscTec Firefly multi-copter drone with Intel RealSense cameras at CES on January 6, 2015.

AscTec, which makes professional-level drones, will begin shipping its “Firefly” drone with obstacle-detecting sensors later this year. It incorporate’s Intel’s RealSense 3D cameras, which Wired reported are smaller and lighter than other options.

Five years ago, it would have been impossible to build a setup like AscTec’s. Moderately sized drones are limited in their lifting power, and as much weight as possible needs to go to a drone’s battery and camera (or small parcel). There is also some serious artificial intelligence involved in drawing actionable intelligence from a sensing system. A drone not only needs to sense a wall, but also immediately respond to avoid it.

The FAA is still mulling what exactly drone regulations will look like in the U.S. But eventually collision-avoiding drones will play a strong role. No one wants the tacocopter delivery drone to spill its precious cargo, let alone crash into a person’s head.



This post was updated on January 10 to state that Intel, not IBM, makes the RealSense camera.

Sneak peek: This is TCL’s GoLive video streaming service

All eyes were on Dish’s new Sling TV service at CES this year, but others are moving forward with their own video streaming plans as well. One of them is TCL: The Chinese TV manufacturer has for some time talked about wanting to deliver live TV programming to its TV sets around the world, and the company gave a first preview of its GoLive streaming service at its booth on the CES show floor this week.


TCL didn’t actually officially announce GoLive at the show, and the current status of the service was a bit unclear. Someone at the TCL booth told me that it is for now only available in China, but a spec sheet on display said that GoLive has already launched in 20 countries and is being accessed by more than 100,000 monthly active users. A premium movie component is apparently scheduled to launch in China and Australia this fall.


The GoLive demo on display had access to 464 TV channels, all being streamed over the internet, with a big focus on Chinese and other international content.


The GoLive app looked like any other streaming service, with one interesting difference: GoLive apparently lets users earn rewards points for watching ads, which can then be redeemed for premium content.


It may be some time before GoLive becomes available in the U.S., but its focus on international content could be appealing to some audiences, plus possibly a first step for more to come. Dish actually did the same thing and launched its DishWorld services with live TV content from around the world first to build out its infrastructure and prepare itself for the launch of Sling TV.


Lyve now works with Seagate drives, hints at more partnerships

Lyve, the personal media startup that introduced its own $300 photo-centric backup device last year, is getting a lot more affordable: Any Seagate drive that has at least 500GB capacity can now be turned into a Lyve backup device, the company announced at CES in Las Vegas this week.

Users just have to download the free Lyve desktop app on their Mac or PC to make use of the drive. After that, Lyve will automatically back up any photos or videos from that computer, as well as any media recorded with mobile device that has the Lyve app installed, onto that drive.

Lyve was first only available to consumers who purchased the $300 Lyve Home device, which is essentially a connected hard drive with phone-sized screen and Lyve’s media management software.

In October, the company also started to make its apps available to users who don’t have any Lyve hardware, giving them a way to organize all their media on multiple devices through one app, but not offering any back-ups. Late last year, Lyve also announced the $200 Lyve studio, which comes with only 500GB of storage, and doesn’t have a screen. Since the release of the free apps, Lyve has seen 250 million photos and videos added to its service, Lyve CEO Tim Bucher told me during an interview at CES.

With this new update, Lyve seemingly deemphasizes its own devices, but Bucher said that we can continue to expect new devices for Lyve. Some of these are going to be made by partners, he added, without elaborating further. Seagate would be an obvious hardware partner for Lyve; the hard drive maker has a significant investment in the company. However, Bucher said that Lyve may also team up with other storage media manufacturers to turn their external hard drives into Lyve storage as well.

Lyve also plans to release an SDK for its service in 2015, and the company is getting ready to update its mobile apps with tagging as well as photo editing features, which it is providing in partnership with Aviary. Users will be able to buy premium effects for editing through in-app purchases, and Bucher told me that there will also be other premium services this year. That’s why making Lyve more readily available via external hard drives will actually help the company to make more money in the long run, argued Lyve’s VP of Marketing Tami Bhaumik: “It allows us to accelerate our plans.”

CES is finally over. Here’s everything you missed

We expected CES this year to be about connecting everything from watches to toothbrushes to virtual worlds. We did see a lot of connected, crazy gadgetry and more: the FCC’s Tom Wheeler hinted at his net neutrality decision and even Twitter won an Emmy to wrap up a long, weird week in Sin City.

Here’s a complete list of our coverage, broken down by topic, so you can get caught up on all the new tech to start the year:
TV and cord cutters
Internet of Things
Phones and tablets
Connected Cars
3D printers, VR and a dose of science

TV and cord cutters

DISH President and CEO Joe Clayton makes his entrance playing a drum with kangaroo characters at a press event for DISH at the 2015 International CES on January 5, 2015 in Las Vegas, Nevada.

DISH President and CEO Joe Clayton makes his entrance playing a drum with kangaroo characters at a press event for DISH at the 2015 International CES on January 5, 2015 in Las Vegas, Nevada.


Smartwatches the Burg 12, left, the LG G Watch R, center, and the Moto 360 are arranged for a photograph during CES in Las Vegas on Jan. 6, 2015.

Smartwatches the Burg 12, left, the LG G Watch R, center, and the Moto 360 are arranged for a photograph during CES in Las Vegas on Jan. 6, 2015.

Internet of Things

Mother smart home solution glows on a shelf during CES on Jan. 6, 2015.

Mother smart home solution glows on a shelf during CES on Jan. 6, 2015.

Phones and tablets

A LG G Flex curved smartphone is displayed at the 2015 Consumer Electronics Show (CES) in Las Vegas, Nevada on  Jan. 8, 2015.

A LG G Flex curved smartphone is displayed at the 2015 Consumer Electronics Show (CES) in Las Vegas, Nevada on Jan. 8, 2015.


The Hewlett-Packard Co. (HP) Pavillion Mini Desktop computer is displayed at the 2015 Consumer Electronics Show (CES) on Jan. 8, 2015.

The Hewlett-Packard Co. (HP) Pavillion Mini Desktop computer is displayed at the 2015 Consumer Electronics Show (CES) on Jan. 8, 2015.

Connected cars

Jen-Hsun Huang, chief executive officer of Nvidia Corp., introduces the Drive CX Digital Cockpit Computer during a news conference ahead of CES on Jan. 4, 2015.

Jen-Hsun Huang, chief executive officer of Nvidia Corp., introduces the Drive CX Digital Cockpit Computer during a news conference ahead of CES on Jan. 4, 2015.

3D printers, VR and a dose of science

An attendee tries out a Samsung Gear VR headset during the 2015 Consumer Electronics Show (CES) on Jan. 6, 2015.

An attendee tries out a Samsung Gear VR headset during the 2015 Consumer Electronics Show (CES) on Jan. 6, 2015.

At CES, everyone wants to be the Oculus killer

What’s a better way to experience CES than strapping on a virtual reality headset and pretending you’re not actually at CES? VR goggles had their first big year at the electronics show, and it’s obvious they will have a strong presence in the years to come.

Here’s a look at the most notable headsets vying to compete with the grandaddy (or teen mom) of them all, Oculus:

The real competition

VR companies have primed us to expect ski goggle-like contraptions that would be awkward to wear anywhere outside our own homes. But Silicon Valley’s Avegant challenged that with its newest Glyph prototype. Glyph can sit on your head and look a lot like a pair of oversized Beats headphones, but then slip down over your eyes to show regular 2D entertainment or an actual virtual reality experience. Its screen doesn’t work like other VR headsets either; it actually doesn’t have a screen at all, instead opting to project images into the wearer’s eyes.


Fove also drew praise for its stylish white headset, but what is especially interesting about the product is its incorporation of eye tracking. Developers are working on eye-tracking additions for Oculus Rift, and the company could still incorporate it into future headsets, but Fove is an early opportunity to experience it. Eye-tracking can improve the feeling of immersion while in virtual reality or even be used to control a cursor or prompt actions in games.

Phone-based VR headsets were also plentiful at CES. There’s Visus, and, of course, the recently-released Samsung Gear VR. Both headsets are cable-free, which means they can be taken anywhere and battery-powered. They’re not as powerful, but their screens still look great.

An attendee tries out a Samsung Electronics Co. Gear VR headset during the 2015 Consumer Electronics Show (CES) on Jan. 6, 2015.

An attendee tries out a Samsung Electronics Co. Gear VR headset during the 2015 Consumer Electronics Show (CES) on Jan. 6, 2015.

Oh god why

One company, 3DHead went ahead and wrote “Oculus killer” right there on its booth. A whole slew of journalists demoed it and, well, the company might have spoken too soon.

3DHead is just a 3D tablet stuck inside of an enormous helmet, according to Engadget. Seriously — it’s huge. It looks like a Tron helmet for an apatosaurus. It sounds like the tablet on its own isn’t that bad, but it shouldn’t be anywhere near a VR headset.

Crescent Bay is still the clear winner

Bin Li of China tries out the Oculus VR Crescent Bay Headset prototype at the 2015 International CES on January 8, 2015.

Bin Li of China tries out the Oculus VR Crescent Bay Headset prototype at the 2015 International CES on January 8, 2015.

Hear that? It’s the sound of minds being blown, and Oculus’ latest headset drags it along wherever it goes. Crescent Bay is proof the Facebook-owned company is nearing a consumer headset. The release date is supposedly months away, but Oculus has made it clear it will release it only when it’s ready.

Until then, we have Crescent Bay. It’s not for sale like the developer kits, but the demos make its power clear. It is lighter, sharper and less likely to make people sick. It’s a real winner.

Like those Philips lighting tracks for TV shows? They take time

Philips and the SyFy channel teamed up again to produce a lighting track for a television show — this time a season of 12 Monkeys — announced at International CES. After experiencing the lighting track for Sharknado, I was keen to see the 12 Monkeys effect. Sadly, I was sick with the flu, so my in-person demo turned into a phone call, but I will make sure I get a chance to watch the show to see the effects tuned to the four Hue lights in my living room

Since I think this sort of immersive entertainment experience is a great use case for splurging on what are admittedly some expensive light bulbs ($60 a pop), and the overall experience is so neat, I’d love to see more movies and shows build lighting tracks to go with their stories.

The lighting tracks sync lighting effects or add mood to the corresponding TV shows. It can be cool like mimicking lighting during a storm or add tension by adding creepy green undertones to a grim scene. Such a track might not add much to The Good Wife, but it would be awesome for Lost or even a show like True Detective.

But in a conversation with the Philips team I found out that creating a lighting track right now takes about 10 to 12 times the length of the show you’re mapping the lights to. So a 40-minute episode of 12 Monkeys takes someone about 8 hours to “score” with lights, according to George Yianni, the Philips Hue creator and architect. Yianni said the person designing the lighting uses an extension of the Philips Hue app added as a plug-in to a program called Watchwith already in use by studios to provide interactive experiences.

Philips is also showing off a similar immersive experience as part of gaming with a game called Chariots, where code to control the Philips Hue lights is written into the game to help indicate things like in-game bonuses, but also add to the immersive experience. Again, this is an awesome idea, although it is similar to an example I heard earlier in the week from Qualcomm as part of its AllJoyn lighting discussion.

As part of Microsoft joining the AllSeen Alliance that promotes the AllJoyn protocol and the smart lighting standard, one of the ideas is to make smart light bulbs react to Xbox and console games in a similar fashion — perhaps not covering the “designed” aspects as much, but flashing red if a player dies or blue if he gets a health boost. In the AllSeen example, though, using the standard would work across any bulbs that implement the code, as opposed to just the Philips Hue bulbs.