Traffic-measurement firm Chartbeat says that external traffic to Spanish news sites is down by double digits in the wake of their removal from the Google News index
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process and methods public in the hope that others will do likewise
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews
The future of online media may look like a bleak landscape filled with shallow clickbait and pageview-driven sharing by people who haven’t even read the entire article, but Betaworks CEO John Borthwick says there is still hope for deeper forms of content
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its “attention minutes” metric is better, and it has opened up the code for anyone to use
Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of tools to help them
There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the important questions about who we are trying to reach and how.
Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has designed its own, more effective metric and wants to share it with other online publishers
Digg isn’t a newcomer to the social news scene — in fact, it helped pioneer the concept. But the folks at Betaworks are re-imaginging social news for 2013, and the RSS reader they plan to launch in late June will play an integral role.
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The Atlantic argues that they are overlooking a huge contributing factor that he calls “Dark Social” traffic.