There’s now a kid-friendly Vine

Vine has released a new app just for kids. It features age-appropriate content in a similar six-second video format to the grownup Vine. The videos are held by little cartoon creatures, and children can swipe left to see new ones. The concept came from Vine’s hack week, where people at the company worked on new ideas.

In the blog post announcing the news Vine didn’t explain where the videos are coming from. There’s no place in the app for making your own Vine. TechCrunch suggested that Vine is filtering kid-friendly posts from the original app. But when you swipe through Vine Kids, the videos seem specifically created for children.

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Screenshots from the Vine app

I’ve reached out to Vine to learn where the clips are coming from and will update this if I hear back.

I can’t imagine that Vine will build more category-specific, separate Vine apps in the future. It already has different channels for perusing specific topics like sports or style, but they’re in the Vine app itself. The only reason it needed a separate app for kids is to make sure children don’t stumble upon inappropriate content.

Netflix may remove My Little Pony, other Hasbro shows

You’ve got two weeks to prepare your kids for it: Netflix could be removing kids shows from Hasbro / Discovery from its streaming service at the beginning of February, according to reports from USA Today and the New York Post.

Shows like My Little Pony: Friendship is MagicLittlest Pet Shop, Transformers Rescue Bots and Transformers Prime will disappear on February 3 unless the two parties strike an eleventh-hour deal, which seems unlikely, but not totally out of the question. A [company]Netflix[/company] spokesperson declined to comment on negotiations between the two companies, but a [company]Hasbro[/company] spokesperson sent me the following statement:

“We know today’s audiences watch content on a number of different platforms and we are deeply committed to ensuring that the people who love our shows have access to them anytime and anywhere they want to watch. Hasbro Studios programs including My Little Pony: Friendship is Magic and Transformers RescueBots are currently available on numerous broadcast and streaming platforms around the world.  We are extremely hopeful that we can continue to offer our highly rated, award winning programs to Netflix U.S. subscribers. “

It’s worth noting that some movie titles with the same characters, including My Little Pony Equestria Girls, will remain on Netflix either way, as they are not covered by this deal.

Netflix regularly removes shows and movies as content deals expire, and occasionally brings back content that briefly went off the platform. But while Netflix subscribers have by and large gotten used to this dance, it’s a different story with kids shows altogether.

Last year, all hell broke lose when Netflix ended its contractual relationship with Viacom, forcing the company to remove popular kids shows like Dora the Explorer, Spongebob Squarepants and Go Diego Go, with hundreds of our readers complaining about ruined birthday parties and broken little hearts.

PlayKids is taking its children’s video service to China

PlayKids, the video subscription service that focuses on kids under five, launched the iOS version of its app in China Thursday. PlayKids wants to win over Chinese consumers with local kids titles like Mumu Tribe, Our Friend Xiong Xiaomi and Dinobob.

PlayKids head of international expansion Eduardo Henrique told me during a recent interview that the company decided to focus on iOS in part because the Chinese Android market is more fragmented, but also because that’s where the company has seen more traction across its other 26 markets. “Most of our revenues are from the iOS platform,” he said.

PlayKids has seen more than eight million downloads of its app, and PlayKids users have played more than 500 million videos through the app. The service is owned and operated by Latin America’s mobile app specialist Movile. Henrique told me the company focused entirely on international expansion in 2014, but it may add a version for kids over five in 2015.

This is why Netflix loves the little ones: 75 of its kids shows have 2+ million viewers

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Netflix continues to be everyone’s favorite babysitter: 75 of the kids shows currently on Netflix have attracted more than two million viewers in the U.S. alone this year, and more than a dozen kids titles even have an audience of more than five million viewers. The company revealed this nugget in its letter to investors Wednesday — a day that otherwise wasn’t the greatest for the streaming service: Investors punished Netflix in after-hours trading for slower-than-expected growth, sending stock down 26 percent. But at least the kids still love Netflix…

Binge-watching is for kids, too

Everyone is well aware of how much late-night binge-watching has affected our television viewing habits, but Brian Stelter is pointing out in the New York Times that it’s popular for kids, too. Disney is capitalizing on the binge-watching trend by releasing some series early before they hit live TV, a possible boon for kid loyalty in the digital era. What’s more, kids often watch the same one episode over and over. Is it true? Just ask my three-year-old niece: she has demanded to watch the Alice in Wonderland episode of PBS show Super Why every day for the past two weeks.