Under the JOBS Act’s new crowdfunding rules, startups can advertise shares to investors. CircleUp is a platform that helps them do that.
Full-blown crowdfunding — which allows anybody to buy shares in any company on the internet — has attracted hype, but it’s still not here. There are good reasons for that.
For all its cheerleaders, the crowdfunding industry inspires plenty of doubters too, who say the filed has too many pitfalls. Ryan Caldbeck, of CircleUp, doesn’t completely disagree, but says most of them can be overcome.