Adventures in big data: How AddThis’ Hydra works

With 10 terabytes of data generated everyday, AddThis (formerly called Clearspring) has access to a social graph that rivals Facebook. But unlike the social networking giant, AddThis wants to share its data. So I asked them how they can handle real-time processing on that many terabytes.

Meebo Rallies Open Posse to Battle Facebook

A new open platform called XAuth is being released Monday by Meebo, with the support of Google, Microsoft, MySpace, Yahoo, JanRain, Disqus, and Gigya. XAuth detects whether or not a user is logged into web services elsewhere so a publisher can prominently display those preferred sites.

AddThis Gets Smart(er)

AddThis logoWhich do you prefer as a tool to let your visitors share your content with others: AddThis or ShareThis? What were the criteria you used to come to your decision on which one to use? Here are a few things you should consider when deciding which content-sharing app to use:

  1. Ease of integration — Is it easy enough for you to embed the widget code into your web site or blog so you can offer sharing functionality to your readers?
  2. Ease of use/performance — Is it easy and fast for your readers to share your content with others via multiple options such as email, their favorite social networks and microblogs?
  3. Analytics — Does it offer you robust insight into the sharing activity on your site or blog?

Having been a longtime user, I can tell you that my initial response to the above questions about the ShareThis service would be “yes” on No. 1 and No. 2, and “sort of” on No. 3. But then I learned about the changes to the AddThis service, and I think that it may win me over as a customer. Here’s why. Read More about AddThis Gets Smart(er)

Adobe Partners With Gigya to Bring Flash Apps to the Social Web

adobeAdobe (s adbe) partnered with Gigya, a social widget maker, to offer a new service that lets advertisers and developers easily share their Flash-based applications across social, mobile and desktop platforms. The service, available today and called Flash Platform Services for Distribution, will enable developers to track and monetize their applications. As a result of the partnership, developers can add a button to their application and share it across 70 social networks and web destinations, including Facebook, MySpace (s nws) and iGoogle.
However, Adobe is tardy in its effort to offer this capability, as companies like Clearspring already tout widgets and applications in Flash.  Plus, Facebook opened up its API to developers in 2007, so the rush of developers looking to build apps on the social network has dried up over the years. Read More about Adobe Partners With Gigya to Bring Flash Apps to the Social Web

For Widgets, VC Money Easy, Revenues Not So Much

Widgets, Facebook Applications, OpenSocial Web 2.0 gee gaws – you got one of those, well you can get funded. And when I say funded, I mean really funded, even though many of these companies are still struggling to find a business model. This lack of a business model at a time when social media advertising is taking a bit of a nose dive, makes me wonder what the investors are thinking.

Read More about For Widgets, VC Money Easy, Revenues Not So Much

Vid-Biz: ScanScout, Satellite, Scarlet

ScanScout Hooks Up with ClearSpring; in-video ad company partnering with widget maker for broad social platform distribution. (MediaPost)

Economic Slump Hurting Cable, Not Satellite; perception of satellite’s HD programming as superior helping growth. (Reuters)

New TV Series Scarlet a Marketing Hoax; elaborate ad campaign promotes LG’s new TV sets. (The Wall Street Journal)

Can DVD Sales Rebound? DVD sales held steady last quarter at $3.5 billion, but high gas prices are putting the squeeze on the shiny discs and could impact Blu-Ray adoption. (Variety)

National Geographic Channel Changes Up; site now allows video previews of upcoming episodes and makes 800 videos available. (MediaWeek)

Sling Media Updates Mobile Player; new versions add support for more handsets, improve streaming quality and add support for more set-top boxes. (TV Squad) Sees Traffic Growth; site says it is getting 12 million unique visitors a month, up 40 percent over 2007. (TVWeek)