The launch of KidZui could be viewed as just another social network for kids hitting the market, or it could be seen as a victory of real-live people over the mighty algorithm. Time and the company’s success will eventually tell. Over the last two and a half years, KidZui has paid 200 parents and teachers to manually filter the adult Internet, distilling the world wide web down to 500,000 sites appropriate for kids.
The KidZui Internet is accessed through a browser designed by the company to reflect a child’s point of view and levels of interest. The goal is to get parents of kids ages 3 through 11 to sign up for $99 annual plans or $9.95-a-month plans. Those subscription fees (no ads) will support a staff of editors who will monitor where kids want to go outside of the KidZui sites, reviewing and adding those that are appropriate.