Workpop, a jobs platform for hourly workers, raises $7.9M

There are sites like Linkedin, geared for recruiting and hiring professionals through networking and content sharing. And of course, freelance placeforms (marketplace + platform) like Elance-oDesk support the growing proportion of the workforce operating as freelancers, and hooking them up with companies who need their services. But what about hourly workers? In many service industries, turnover is high and determining workers’ skills may be difficult. New startup Workpop is trying to fill that need.

Released in beta and limited to Los Angeles at present, Workpop orchestrates the process of workers creating profiles, importing information from Linkedin and Facebook. And for employers, the placeform supports the creation of job listings, with requirements, job descriptions, and so on. Candidates can record a video introduction so that employers can get a sense of their character and personality.

Here’s a listing of some jobs, with various filters to the left.

Screenshot 2014-09-22 07.55.22

I glanced at the employer side, and it looks clean and intuitive:

Screenshot 2014-09-22 07.57.47

Founded by co-CEOs Reed Shaffner (formerly GM of Zygna) and Chris Ovitz (Viddy co-founder), the company has raised $7 million in a series A round, after a seed round of $900,000. Smart money includes Ev Williams’ Obvious Ventures, Box’s Aaron Levie, and a long list of angels.

I expect to see Workpop rolling out in major US markets with that new funding.

This is only the most recent example of work placeforms meeting market demand, and being able to provide excellent market analysis for both job seeker and employer. At present, the service assists with onboarding new hires, and providing feedback to unsuccessful candidates. In coming iterations, the company will be rolling out dashboards providing all sorts of information for job seekers and employers.

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