Cloudbees rakes in $23.5M to fund mo’ marketing

Cloudbees, the PaaS company that’s transitioned into a continuous integration company, now has $23.5 million in Series D money to fund expanded sales and marketing in more geographies.

“We want to scale up and scale out,” Cloudbees CEO Sacha Labourey said in an interview. “To scale up we’ll invest more in sales and marketing — put more people on the street in more regions. Scale out means covering more use cases than today.”

He said Cloudbees, founded in 2010 by several former JBoss executives, is used mostly in the medium and large part of the Small-Medium-Large company spectrum and now needs to focus on startups and small companies as well. “Enterprises get the depth of Jenkins and its use with other tools. Startups need something that’s easier to get started with.”

Jenkins is the open-source continuous integration (CI) tool that is the centerpiece of Cloudbees’ PaaS-to-CI pivot. The rationale for that move was the feeling that more companies were ready to use Jenkins and associated services across public and private clouds, as well as in their own server rooms, than were ready to throw in with a public Platform as a Service.

“The public PaaS market has not had hockey-stick-type growth but companies did know they need to realize software value faster so continuous integration has huge traction,” he said.

Existing investor Lightspeed Venture Partners led this round, with contributions from Matrix Partners, Verizon Ventures and Blue Cloud Ventures — all of which also contributed to earlier rounds. Total funding for Cloudbees is now just south of $50 million.

Salesforce pushes Heroku into big biz with full Java stack support

Heroku is morphing from what was a Ruby-focused PaaS for web developers to a fully Java-supportive PaaS for big business. At least that’s what Salesforce.com CEO Marc Benioff hopes as he integrates Heroku — purchased in 2010 — more tightly into the company’s overall platform.

How MemCachier went from a favor for a friend to cloud ubiquity

Hosted memcached provider MemCachier is expanding like crazy, moving from its homebase on Heroku into the AppFog, CloudBees, DotCloud and Amazon EC2 platforms. It’s impressive growth for a bootstrapped company that launched in April and was little more than an idea a year ago.

Is multi-language PaaS really better? Not necessarily

As major PaaSes like Microsoft Azure, VMware Cloud Foundry and Salesforce.com’s Heroku race to embrace multiple languages, a few like Apprenda say that’s exactly the wrong approach. Language-specific PaaSes are better able to exploit a company’s native applications and features, says Apprenda CEO Sinclair Schuler.

CloudBees puts its PaaS anywhere

CloudBees Java-centric platform as a service can now run inside a customer’s data center, at a hosting provider or on the Amazon cloud, or on some combination of the above. Anycloud will compete with Red Hat OpenShift, and VMware’s Cloud Foundry.

Veteran PaaS player Engine Yard claims big momentum

Engine Yard, the popular platform as a service, said its revenue doubled to $28 million and the number of paying customers rose 50 percent to 2,000 in 2011. The company, which started in the Ruby universe, now supports PHP, Node.js and other languages.

IBM buys Green Hat for cloud-based app testing

It’s four days into the new year and IBM just made its first acquisition of 2012 — it is buying Green Hat, a company that simulates application testing in the cloud. The deal is all about IBM building its automated software testing portfolio.