Mint.com: Why Design Matters, Too

mint_white.jpgEditor’s Note: This morning I read of Mint.com’s new $12.1 million funding round, lead by Benchmark Capital. Mint hawks online money management software. TechCrunch highlighted Mint’s impressive growth stats — 160,000 users in just 6 months of life as a startup; 10,000 new users each week, etc. I was reminded of a piece that one of Mint’s own employees, Jason Putorti, wrote for us back in November, on the topic of design and why it is as important for product adoption as your code. Mint is obviously doing a lot of things right, so I’m republishing Jason’s piece today — study this company!

Let’s face it, startup founders have their hands full with a multitude of issues, large and small. Most attention is placed on the nuances of business models, viral marketing, user acquisition, etc. But an often overlooked success factor in building a web business — or any business — is design. Good design can often tip the scales in your favor; make your company very hard to ignore. In this post, I’ll explain a few important reasons why design matters so much.
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