Social Networks Leapfrog Each Other in Latest Metrics

Compete.com is out with its latest metrics on audiences for social networks, and web workers may find some surprises in the who’s hot and who’s not roundup. The top 10 list is seen below, and a full list of the Top 25 is available below the fold. As you would expect, Facebook and MySpace are easily the top two in terms of both unique visitors and monthly visits, but Facebook has surged past MySpace recently with nearly 69 million unique visitors. 

In addition to the usual suspects, there are some surprises on the list.

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F|R: 5 Reasons to Go All Angel à la Lookery

This week, Lookery, the ad network launched last July to serve über-cheap ads into Facebook applications, has announced a new $2.25 million round of funding. It’s a nice sum for the 14-month-old startup, which now sends Facebook some 3 billion ads a month, according to Lookery’s CEO, Scott Rafer.

But here’s what’s really interesting: Rafer and his cofounder, David Cancel, elected to raise the money almost entirely from angels, forgoing the traditional venture capital most companies would pursue at this stage. This is Lookery’s second funding event. In January, it raised a $1 million note, which converts to equity given in this deal.

The participant list is heady, including Salesforce.com founder Marc Benioff; Reed Hundt; Tickle founders James Currier and Stan Chudnovsky; and About.com’s Scott Kurnit. There are some notable VCs in the deal, too, but they’re participating individually, not with their firms: Ted Dintersmith, late of Charles River Ventures; Ravi Mhatre of Lightspeed; and Allen Morgan, of the Mayfield Fund, who is also a Lookery director.

Serial founders with good track records, Rafer (MyBlogLog) and Cancel (Compete.com) could have gone after marquee venture firms if they’d want to, but the pair has specific reasons for favoring angels. After the jump, Rafer explains why other founders ought to consider doing the same. Read More about F|R: 5 Reasons to Go All Angel à la Lookery