13th Lab raises $700,000 to build its ‘UI for reality’

Swedish startup 13th Lab has just raised $700,000 from Nordic investors Creandum to help build its augmented reality browser and developer tools for iOS. But forget about tacky versions of AR: this team is trying to build a real interface between the digital and the physical.

Sweden’s 13th Lab brings augmented reality to Apple iPad

Swedish company 13th Lab, a Stockholm-based startup has been working on its own augmented-reality-like system for the iPad that uses a complex computer vision technique employed by NASA. 13th Lab is looking to turn the technology into a platform that developers can use for AR.