February 2008 Search Market Report Card. Did Google Slow Down?

Our friend Mark Mahaney, Internet Analyst at Citicorp, has issued a note parsing the latest search query data from comScore. He notes: Overall query growth decelerated, but Google gained market share, 70 bps to a “record-high 59.2 percent.” However, slower gains can be a harbinger of tough times. Google’s U.S. query growth of 26 percent marked a deceleration vs. 37 percent growth in January and 40 percent growth in Q4, Mahaney notes. On the flip side, Yahoo (down to 21.6 percent) and Microsoft (down to 9.6 percent) both lost market share, while Ask gained some, to about 4.6 percent.

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December comScore Data Leaves MySpace in the Cold

MySpace’s growth may have peaked. Annual page views for the social network fell 7 percent from December of 2006 to the same month in 2007, according to the latest site rankings from comScore — the first time the site’s page views have declined year-over-year. And MySpace saw a 9 percent decline in page views from November to December as well. Facebook’s star, on the other hand, appears to still be rising as its year-over-year growth came in at 43 percent, despite a 12 percent decline from the prior month.
In terms of the number of unique visitors to each social network, however, MySpace is still in the lead, with almost twice the unique visitors as Facebook in December, but only a 12 percent year-over-year rise. Facebook didn’t make the top 10 sites when measured by unique visitors, but comScore data shows that the number of unique visitors to Facebook grew 81 percent from the same month last year. Read More about December comScore Data Leaves MySpace in the Cold