YouTube’s April video usage up 55% over 2011

Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers.

Google Plus: The problem isn’t design, it’s a lack of demand

Some argue that Google+ doesn’t have more users — or more active users — because of its poor design. But the biggest issue is that while there are plenty of reasons for Google to want such a network, there are few compelling reasons for users to want it.

Want to see 2012’s mobile future? Look at 2011

What will 2012 bring to our mobile world where tablets are trying to take the place of PCs and we’re carrying small computers in our pockets? ComScore helps predict 2012 by looking at 2011 in its Mobile Future in Focus report, published on Thursday.

Bigger than Google+, MySpace isn’t dead yet

MySpace, the grand daddy of social is still wheezing along, comScore says. In fact it is bigger than Tumblr and Google Plus. Infact, people spend more time on MySpace, a dying platform than on Google Plus. Pinterest just cracked the top ten list!

YouTube serves up nearly half of all videos online

Even as online video viewing has expanded, audiences at YouTube continue to outpace the market. The latest evidence? ComScore’s September Video Metrix report, which shows that nearly half of all videos viewed online in September were delivered by the Google-owned online video site.