Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers.
According to estimates, 30 percent of online ads are seen by no one at all.
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ:…
Some argue that Google+ doesn’t have more users — or more active users — because of its poor design. But the biggest issue is that while there are plenty of reasons for Google to want such a network, there are few compelling reasons for users to want it.
What will 2012 bring to our mobile world where tablets are trying to take the place of PCs and we’re carrying small computers in our pockets? ComScore helps predict 2012 by looking at 2011 in its Mobile Future in Focus report, published on Thursday.
Users are downloading more e-books, music, TV shows and movies than ever: Digital content and subscriptions were the fastest-growing retail…
MySpace, the grand daddy of social is still wheezing along, comScore says. In fact it is bigger than Tumblr and Google Plus. Infact, people spend more time on MySpace, a dying platform than on Google Plus. Pinterest just cracked the top ten list!
In addition to Cyber Monday being a lot more convenient than Black Friday, it turns out that shopping online can be a lot greener than shopping in stores.
Even as online video viewing has expanded, audiences at YouTube continue to outpace the market. The latest evidence? ComScore’s September Video Metrix report, which shows that nearly half of all videos viewed online in September were delivered by the Google-owned online video site.
Samsung and Apple (NSDQ: AAPL) continue to clean up in the U.S. smartphone market while it now seems clear that the launch of the Verizon iP…