Media companies seem to be focused on rebuilding the giants of yesteryear, like Time Inc. or Conde Nast, for an online world — and the main reason is that the advertising-based business model for most is still stuck in the past
Condé Nast and Amazon have a new partnership that lets readers subscribe to magazines through Amazon and activate digital access at the same time. It’s easy to use, but you need to watch the pricing fine print. Here’s our guide to the subscription process.
Traditional media brands are cranking out video content in the hopes of persuading marketers to shift ad budgets from TV to online offerings. But can companies like Conde Nast and the Wall Street journal deliver the necessary quality and audience size?
All-you-can-read digital magazine app Next Issue Media is expanding from iPad to Windows 8. The company partnered with Microsoft and hopes that users will want to read digital magazines across their devices.
For years Reddit has been used by journalists as a source of stories and ideas — but most outlets have preferred to keep their addiction quiet. Now, thanks in large part to President Obama, it doesn’t have to be their dirty little secret any more.
Digital-replica magazines doubled their share of the North American market in the last year, while printed titles shed a tenth of newsstand sales. But lectronic editions remain just a sliver of an industry that, when it comes to subscriptions, is holding up fine.
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002.
Next Issue Media’s tablet magazines are finally available for the iPad, three months after the platform launched on Android 3.0. Users can read popular magazines like People, Vogue and the New Yorker for a flat monthly fee. So is the cost worth it?
As much as things change, one goal remains the same: the creation and evolution of sustainable business models that will support quality media, entertainment and information across platforms — and paidContent 2012 is all about meeting that goal.
“Content” is an industry that is going through a renaissance.Despite the current challenges and there are opportunities. All these threats and opportunities will be part of the discourse at paidContent 2012, which will be held on May 23, 2012, at the TimesCenter in New York City.
