Report: Why the Mac is infiltrating the enterprise

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Why the Mac is infiltrating the enterprise by Erica Ogg:
Traditionally, the Mac has made up an extremely small sliver of corporate PC purchases, but over the last few quarters, more and more of them have been incorporated into the workplace. And on the heels of this trend was an announcement from the analysts over at Forrester last month: Businesses should start buying Macs for their employees. Or at any rate, they should at least start allowing employees to bring one, even if it’s their own, to work. Specifically, Forrester called the “prohibition” against Apple desktops and laptops on corporate networks outdated and said it needed to be “repealed.” And that represents a major opportunity for Apple.
To read the full report click here.

5 ways that support can save the IoT

We’ve all heard the numbers: between 35 billion and 220 billion devices hooked up to the Internet of Things (IoT) by 2020; $1.4 trillion USD in annual sales. The pace of progress is dizzying. Competition frenzied. Opportunities unlimited. And bumps in the road are already showing up.
Approximately 30-40 percent of consumers trying to install home automation run into problems, and it’s twice that rate for first-timers. The majority of all consumer electronics returned for refund are in perfect working order – the devices were just too hard to install or use – and, to top it off, the demand for home automation actually dropped in the first six months of 2015.
The good news? A revised approach to support can stop that backlash. To do so, support has to move away from waiting for things to break and then fixing them, and morph into helping consumers realize value from their technology purchases.
We’ve identified five specific “imperatives” to help the metamorphosis:

  1. Provide support throughout the customer’s entire experience of the product
  2. Design the product with support in mind
  3. Make support a natural part of product usage, not a separate experience
  4. Provide contextual guided assistance to both support personnel and customers
  5. Gather data aggressively and optimize continually, on both the service and the product sides

For a full description of each of these, I invite you to download’s IoT white paper, “New Rules for a New World: Five Support Imperatives That Can Save the Internet of Things.”
Lee Gruenfeld is Vice President, Strategic Initiatives at, makers of Nexus® cloud software that optimizes support for professionals and self-service users. He is responsible for long-range technology and service strategies, including the company’s IoT positioning.
Copyright © 2015, Inc., the logo and Nexus are trademarks or registered trademarks of, Inc. in the United States and other countries.

NAB preview: The taming of over-the-top

Amazon’s FireTV unveiling comes on the eve of the National Association of Broadcasters annual convention in Las Vegas, where one of the main focuses will be on making traditional TV platforms look and feel more like watching over-the-top video.

4K as a platform

The major networks’ hesitance on 4K has left the door open for OTT providers to expand their beachheads on connected devices, and cement their relationships with TV-makers desperate to avoid being consigned to selling commoditized “dumb” displays.

YouTube’s 4K MacGuffin

YouTube’s embrace of 4K at this year’s CES is akin to what Alfred Hitchcock called the MacGuffin: a plot device that creates suspense or tension but is incidental to the real story.