Rovi paid $12 million for Fan TV

Rovi paid just $12 million for Fan TV, the TV discovery startup previously known as Fanhattan, according to a FCC filing (hat tip to Multichannel News). Fan TV introduced its own set-top box for TV Everywhere services in early 2013, but had troubles to strike partnerships with pay TV operators to actually bring it to market. Earlier this month, Rovi announced that it was acquiring Fan TV for an undisclosed amount, with plans to keep the company up and running, but possibly white-label some of its products down the line. Fan TV raised around $40 million over the years.

The next age of discovery

Most people may know what they want to watch when they sit down in front of the TV, and may even know where to find it. But there are still pretty high walls between pay-TV and OTT platforms and the content that resides on each.

Crowded airspace in the living room

The wireless connection between mobile devices and the TV is emerging as the high ground in the battle for control of the digital living room, and there are already several major combatants trying to occupy it, including Apple, Google and Microsoft (SmartGlass).

What the founders did next: scrobble the web ‘scrobbled’ your music tastes in order to recommend tunes you may not have heard. Co-founders Felix Miller and Martin Stiksel, who have since moved on, reckon their new service, Lumi, can do the same for general web content.

Social media threads require weaving

It’s too simple to think of Facebook, Twitter, and YouTube as socially updated versions of the mass-market websites. Smart companies must recognize social media provides threads they can weave into more traditional marketing, media, and commerce programs.