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Old GigaOm

A repository of old GigaOm and paidContent posts

Tag: content

BuzzFeed says social rules and it is bigger than most TV networks

on November 24, 2014

According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it does from search

Slashdot founder Rob Malda on Trove and fixing the problem with Twitter

on November 12, 2014

Trove, the content-recommendation platform that the Graham family held onto when they sold the Washington Post, is trying to build something that combines the best qualities of Twitter, Facebook and RSS. But will anyone use it?

Don’t be fooled by Facebook’s latest newsfeed update: It’s still the one in control

on November 7, 2014

Facebook’s latest newsfeed features give you the illusion of agency. But the company is just placating you.

So Facebook controls the way millions of people get their news. What should we do about it?

on October 27, 2014

Facebook exerts a huge amount of control over how millions of people get their news, and media companies are right to be nervous about this state of affairs — so what should they do about it? One response would be to give readers what Facebook can’t

Why Microsoft is basically stealing Minecraft by buying it for only $2.5 billion

on September 15, 2014

Some might wonder why Microsoft would pay $2.5 billion for a game with low-res graphics and no real plot-line — but the reality is that Minecraft is far more of an open platform for creativity than it is a simple game, and is likely worth much more than $2.5B

As the profits roll in, LinkedIn imitates Twitter with a new user follow button

on July 31, 2014

LinkedIn has introduced a Twitter-like feature for all users: A follow button. It brings professional networking platform one step closer to the “media” side of its “social media” mandate.

UK ISPs to alert customers suspected of unlawfully downloading copyrighted material

on July 21, 2014

Suspected “pirates” will get told they’ve been spotted — but that’s it. This appears to be little more than a consumer awareness campaign, with no threatened disconnections.

Facebook’s product guy is right, the media sucks — but journalists are also right: Facebook has to share the blame

on May 22, 2014

Facebook’s director of product Mike Hudack posted a rant about the inadequacies of the media — including some new-media sites like Vox — and their focus on click-bait content, but many argued that Facebook itself helps promote that type of content. So who is right?

If a high-quality site like Metafilter can be crushed by Google, what hope do other sites have?

on May 22, 2014

Metafilter, a pioneering online community, has been forced to lay off almost half of its moderation staff and is on financial life support after its traffic from Google suddenly declined by 40 percent. The reasons for the drop — as with most things involving Google — remain a mystery

Chartbeat launches paid-content tools to help publishers get better at native advertising

on May 14, 2014

Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of tools to help them

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