Trigger happy

Two-year old start-up Lisnr, has figured out a way to take the unpredictable human element out of the ACR equation.

Former DailyCandy CEO unveils stealth-mode startup LinkSmart

Clicking around the Web, you’ve likely noticed links in articles that lead to ads or commerce sites. But LinkSmart, a Boulder, Colo.-based startup, has a plan to use in-text links to help Web publishers optimize traffic and improve reader engagement.