Demand Media Expands Beyond the Content Farm With CoverItLive

Demand Media is acquiring CoverItLive, a live-blogging service that it has had a stake in since 2009, in what could be a sign that the company wants to expand into other areas of user-generated content that are less controversial than its “content farm” business.

How We Live Blogged the 9.9.09 Apple Media Event


I have always been curious about what kind of tools people have used to liveblog events (especially those involving Apple). As many of you readers know, Apple recently held a media event on 9.9.09. I jumped on the opportunity to attend and represent TheAppleBlog. Naturally, one of my responsibilities was to liveblog everything.

Here’s the plan that was put together:



  • CoverItLive
  • Text messaging
  • Email
  • Flickr
  • Adium
  • Eye-Fi Manager

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