Crowdtwist, a New York startup that recently graduated from TechStars’ New York class has been on a roll lining up customers like JCPenney, Live Nation and Sony Music. Now it’s announcing it has raised $6 million to expand its gamified social loyalty program.
What does content mean for online retailers, and how can publishers successfully work commerce into their websites? Those were the questions…
Despite some bad examples of gamification, the concept of adding game mechanics to tasks has merit as I’ve said when done in a thoughtful way. And that takes offering real world rewards, said Irving Fain, CEO of New York start-up CrowdTwist.
