Crowdtwist raises $6M to take gamified loyalty big time

Crowdtwist, a New York startup that recently graduated from TechStars’ New York class has been on a roll lining up customers like JCPenney, Live Nation and Sony Music. Now it’s announcing it has raised $6 million to expand its gamified social loyalty program.

Real Rewards Help Gamification Take Flight

Despite some bad examples of gamification, the concept of adding game mechanics to tasks has merit as I’ve said when done in a thoughtful way. And that takes offering real world rewards, said Irving Fain, CEO of New York start-up CrowdTwist.