Cyber Monday: By the numbers (from IBM)

http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/cyber-monday-2013.html

It was a spectacular Cyber Monday! And it was the biggest online shopping day in history according to IBM (s IBM), which tracks online retail via its Digital Analytics service. There was a 20.6 percent increase in online sales, with the biggest boost coming from mobile,which accounted for over 17 percent of total online sales, up 55.4 percent from 2012. Mobile traffic was 31.7 percent of all online traffic, up 45 percent over 2012. The five-day online sales period – from Thanksgiving Day through Cyber Monday — was the highest ever in terms of spending. It was 16.5 percent over the same period in 2012. IBM didn’t share actual dollar figures on amount of money spent.

bythenumbersShopping

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Today in Connected Consumer

What recession? U.S. shoppers were out in force over the Thanksgiving weekend, spending a record $52.4 billion and getting the holiday shopping season off to an unexpectedly strong start. That’s raised hopes among online retailers that the trend will continue through today, Cyber-Monday, a made-up phenomenon that has nonetheless been more or less officially adopted by e-commerce sites as the focus of Black Friday-like promotions and discounts. Analysts estimate cyber-sales could reach $1.2 billion today, topping last year’s $1. 0 billion, while mobile e-commerce sales could double. Don’t expect much work to get done today, however. Roughly half of today’s online shopping is expected to be done while at work.