What does a mobile network hosting 41.2 million smartphones look like? It’s a network where growth in data traffic far exceeds data revenue growth. AT&T is selling a lot of smartphones, but even millions of new iPhones don’t fully account for its huge spikes in traffic.
These days, we are deluged with data, and as a result we’re confusing noise with information, and information with useful information. But what many companies fail to realize is that what matters is what you do with that data — and as a result, they are missing out on a tremendous opportunity.