Information from Facebook on user “interests” is nothing compared to the affinity data that could be mined from Pinterest. The potential to aggregate, analyze, and deploy the site’s data is huge. Baynote CTO Scott Brave examines the types of affinity data that Pinterest could monetize.
Businesses can now leverage big data for the benefit of driving marketing insights. According to Ajay Agarwal of Bain Capital Ventures, this fundamental shift will create several multi-billion dollar winners, and new technology companies will emerge as the marketing equivalents of Salesforce and SAP.
Much of last week’s buzz surrounding the launch of Color was justifiably skeptical. Does the world really need another mobile photo-sharing app? But parts of the startup’s vision extend far beyond photo-sharing, and make the company worth watching as a potential indicator of social media trends.