We’re generating more data than ever and analyzing a lot more of it, too. But when it comes to responding quickly to potential public health crises or other situations, we need more data, more analysis and more people paying attention to it all.
People often argue that Twitter is unreliable, but when tweets are looked at in the aggregate they can confirm important events before traditional news sources do.
Twitter is fast becoming a platform that’s far more valuable for marketers, politicians, traders and journalists than for any given individual user. That’s because if you know how to use it, the breadth of raw data Twitter offers via its firehose can tell a lot of stories.
A Twitter analytics company called Dataminr is building a custom version of its search tools for news companies like CNN, something that will help media outlets use Twitter better — but will also help reinforce Twitter’s brand as a breaking-news source
The needle-and-haystack analogy of finding important insights inside big data certainly applies to tweets, and Dataminr, one service that find the needles in the Twitter firehose, just got more venture funding.
Social media analytics firm Dataminr announced that it has raised a $13 million Series B round of financing. The company accesses the Twitter firehose and provides an early warning network for finance and government clients.
Dataminr, a New York-based start-up that has been quietly building a global sensor network powered by Twitter, is now introducing its technology to the public today, showing how its real-time engine can act as an early warning system for enterprise and government customers.