While Tumblr’s sale to Yahoo back in May was generally acknowledged as a needed influx of cash for the company that was struggled to make money through advertising, new documents reveal just how much cash Tumblr had.
Four years after it launched at our Mobilize conference, Waze is finally sold to Google for about a billion. It certainly was a windfall for its early investors. And one surprising one!
Just as the Mad Men of the 50’s and 60’s tapped into consumer desires and emotions for a new school of advertising, modern companies like Instagram and Pinterest will need a similar revolution in how we think about ads if they want to make money.
There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here’s why.
In an investor call Monday morning, Yahoo CEO Marissa Mayer said Yahoo and Tumblr’s audiences really don’t overlap. She said that’s fine: Yahoo users will be exposed to more Tumblr content, and Tumblr gets a new ad strategy and possible Flickr integration while remaining a separate site.
The New York startup ecosystem will get a big boost from the $1.1 billion sale of Tumblr to Yahoo. The exit, one of the biggest New York has seen, shows that with content becoming important, New York is finding its footing on the startup stage.
Fans of the social-blogging network might not like the idea much, but a $1-billion acquisition of Tumblr would arguably solve a number of problems for Yahoo — and do the same for Tumblr CEO David Karp.
Tumblr might become part of Yahoo as early as Sunday night, according to a report that suggests Yahoo’s board of directors is set to consider a $1.1 billion offer for the startup.
Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.
From our recent paidContent LIVE show in NY, a fireside chat with Tumblr Founder and CEO about his company’s platform is evolving with the media.