DECA Gives Birth to CoolMom

After going after dudes with Bushleague.tv, new media studio DECA is nurturing its maternal side with the new online series CoolMom, which launches today. Show host Daphne Brogdon hopes to provide an entertaining jolt to the motherly market with a comedic takes on what’s good (and not so good) about being a mom.

“Moms don’t just eat, breathe and sh*t their kids,” Brogdon said to me in an interview. The format for the show is just Brogdon talking into the camera, making it more like a vlog than an actual “show.” Topics she’ll cover include kids books that suck, missing the work life and non-mom topics like politics. New episodes air daily.

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BushLeague.tv is Dedicated to “Dudes”

Deca’s new online video series Bush League is dedicated to all things dude (because the young male demographic is sorely underserved online). The Bush League blog/web show combo thinks its comedic take on guy topics like gadgets, video games and, of course, girls will set it apart from the other sites.

The show fits with Deca’s strategy of creating inexpensive, non-fiction, news-style shows — guy, camera, microphone. And Bush League is kicking the series off with an, errr, bang with a guy’s guide to making it in the porn business.

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t5m Enters the Online TV Network Fray

With online video being the darling of the day, it is hardly a surprise that the ranks of online video networks keep growing. t5m, a London-based company started by serial entrepreneur Charlie Muirhead, is the latest to join the likes of ON Networks, Next New Networks and DECA. (t5m stands for The Fifth Medium, we are told.)

Muirhead, who in a past life founded companies such Orchestream and Nexagent, has managed to convince a lot of heavy hitters to invest in his company. Investors include Brent Hoberman, a co-founder of lastminute.com; John Taysom, the founder of the Reuters Greenhouse Fund; and Rattan Chadha, founder of Mexx, the clothing company. t5m’s special twist on online video content is that it is “socially conscious” and will focus on content that “will inspire and entertain.” Charlie Rose meets E! Read More about t5m Enters the Online TV Network Fray