Party Update: Pluck Purchase Price

Earlier this month, when Demand Media purchased Pluck, the price wasn’t disclosed. But judging from a comment made last night at a post-merger shindig held in Austin, Texas, the social news software startup was worth $70 million. “I should have gotten a t-shirt for $70 million, and all I got was this,” Demand CEO Richard Rosenblatt said after Pluck CEO Dave Panos passed him a stack of presents. Inside was a Texas-sized lode of stereotypes from a cowboy hat to a bullwhip — which, if the economy continues to falter, Rosenblatt may need to crack.