Apple unveils $2B plans for Irish and Danish data centers

Apple is set to spend €1.7 billion ($1.93 billion) on two new European data centers, one in Ireland and one in Denmark.

The Galway and Jutland data centers will each measure 166,000 square meters and will, in line with Apple’s other data facilities, be powered entirely by clean, renewable energy. They are expected to go online in 2017, handling data for iTunes, the App Store, iMessage, Maps and Siri.

“We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources,” [company]Apple[/company] Environmental Initiatives vice-president Lisa Jackson said in a statement. Apple CEO Tim Cook described the initiative as “Apple’s biggest project in Europe to date.”

The company said it will embark on a native tree-planting exercise to accompany the construction of its Irish data center, which will occupy land that was previously used for non-native trees. Meanwhile, excess heat from the Danish facility will be siphoned off to warm neighboring homes.

Apart from green credentials and the hundreds of jobs that will accompany the construction and operation of the new data centers, the sites will of course also help Apple keep Europeans’ data in Europe. With widespread concerns over the privacy implications of using U.S. services, particularly in the enterprise sector that Apple is so keenly courting, this is no minor factor.

If Apple ever launches a Spotify competitor, the new facilities will also prove helpful in supporting all that streaming.

The development of Apple’s new European data centers had been rumored for some time, with Eemshaven in the Netherlands (the site of a major new Google facility) also having been touted as a potential location.

Just Eat plans London IPO at valuation of up to $1.5B

The online food-ordering service Just Eat is planning to go public on the main London Stock Exchange or its High Growth Segment in April, the company said Monday. According to the Financial Times, the IPO should give Just Eat a valuation of between £700-£900 million ($1.16-$1.5 billion) with a planned haul of £100 million. Just Eat’s main rival is the Berlin-based Delivery Hero, which took in a whopping $88 million in Series E funding back in January. Though Just Eat was founded in Denmark, it is these days part of London’s “Tech City” hub, and its flotation would provide major validation for that scene.

Trustpilot takes €10 million to help consumers rate etailers

The Danish firm has been building a platform for consumers to review independent online retailers. Now it wants to break America. But does Trustpilot need to work hard on improving its own visibility, or just syndicate its reviews to Google?

iZettle says it’s ‘confused’ by Visa blockade

Europe’s equivalent of Square has been going gangbusters in recent months, but after falling foul of Visa Europe, the company can no longer accept Visa cards in Denmark, Norway and Finland. What nobody is prepared to say is precisely why it’s happening now.

iZettle banks $31m to become the global Square

Since coming out of beta last year, Swedish payments service iZettle has been very careful about how it has grown. The company — which, like Square, lets people take card payments through their iPhone (s AAPL) — first launched in its home market, then the rest of the Nordic region, followed by a pilot in the U.K..
Now, however, it looks like the time for slow expansion could be over, as the business prepares to step up its game massively thanks to a new €24 million ($31 million) round of funding.
The investment round is being led by Greylock, out of its London office, and Scandinavian venture firm Northzone, best known for its stakes in companies like Spotify and Lastminute. Other investors joining in include private equity firm SEB, as well as existing backers Creandum and Index Ventures. But perhaps most interestingly, Mastercard (s MA) has gone from being a partner to a strategic investor — especially intriguing given that Visa (s V) made a similar pact with Square last year.
This doesn’t mean that iZettle is actually going to go head-to-head with its rival in San Francisco — not least because there is a huge technical difference between the two. Although they look pretty similar, Square works on the American system of magnetic stripe cards, while iZettle is focused on the payment cards with embedded chips that are popular in the rest of the world.
But CEO Jacob de Geer told me that it was time for his company to take what it had learned in the Scandinavian region and go big, with launches in France, Germany and other major European markets on the cards. There is even, he hinted, the potential for rollout even further afield.
“The world is changing fast,” he said on the phone from New York. “I wouldn’t say this is us going into battle — it’s us going to market. All the other guys are doing great products for their users… it’s all about expansion.”
“The major markets are what we’re going for,” he added. “Fifty percent of cards in the world are chip-equipped — so we are looking into that. But right now we’re focusing on Europe, because it’s the region we understand.”
And while Square has shown little interest in expanding internationally, iZettle won’t be out there on its own for long. Its chief competitors are more likely to be companies like PayPal, which wants to move fast with its PayPal Here service, and NFC payment services, which are being pushed hard by a lot of the banks and card companies.
Oh, and then there is always the threat of Germany’s Samwer brothers, who are said to be working on a similar system called Zenpay.
But iZettle may be hoping it can use the money it’s just raised to get a jump on the rest, at least in Europe. It’s already said it wants to go beyond iOS, and de Geer confirmed that the next version will, unsurprisingly, be for Android (s GOOG). But there’s still a lot of testing, re-education and explanation that the business has to do before it can become mainstream. And for parallels, he looks to another Scandinavian startup you may have heard of.
“When I talk to merchants or cardholders, they get it, there’s not too much pushback… but the industry and banks don’t really know what we do. We’re facing the same kind of problem as Spotify did when it had to negotiate with the record labels.”