Embedded Experiences Are Coming to the Browser

One of the most interesting and valuable developments in enterprise social software (ESS) over the last few years has been the introduction of embedded experiences. Simply put, these are event-driven notifications, usually from other enterprise applications and systems, that surface within the activity stream of an ESS application. Embedded experiences go beyond merely notifying of something important; they also allow one or more actions to be taken to move a business process to the next step.
chatter notification vacation approval
Embedded experiences are great, but they have been written in proprietary code tied to a specific ESS vendor’s offering. It has not been possible to reuse actionable notifications across vendors’ solutions.
Google has announced a new feature in the latest beta version of its Chrome browser that will provide an open standard alternative for the delivery of extended experiences. Chrome 48 Beta enables developers to quickly create notifications with buttons that let users complete tasks. Those notification can be pushed from browser-based applications and webpages, as well as from Chrome OS applications and extensions to the Chrome browser.
Google and Mozilla employees have contributed to the development of the fledgling Notifications API standard under the auspices of the Web Hypertext Application Technology Working Group (WHATWG) community. This specification is what has been implemented in Google’s Chrome 48 Beta.
A Notification Generator built to define HTML-based embedded experiences has been created by Peter Beverloo. The generator shows how easy it is to define an embedded experience that can appear in any HTML5-compliant web browser.

Notification GeneratorSource: http://tests.peter.sh/notification-generator/#actions=1;;requireInteraction=true

As previously noted, embedded experiences have been proprietary to individual vendor’s applications and platforms. Google’s beta implementation of the WHATWG’s Notifications API specification is a first important step toward embedded experiences that will work across operating systems and applications. When the feature is properly vetted and becomes part of the stable release of Chrome (and, we assume, Mozilla’s Firefox browser), open, actionable notifications will be reality.
This is important because it will make the development and use of embedded experiences far more practical and widespread. Enterprise software vendors who choose to implement the WHATWG’s Notifications API specification will empower their customers to more easily create interoperability with other vendors’ browser-based tools. Actionable data embedded in notifications will be able to be passed between systems, business process execution will be accelerated, and personal productivity will be increased.
This news further intensifies the browser-based versus operating system-dependent application debate, especially with regards to mobile computing. The current preference for native applications on mobile devices will be challenge to the uptake of the Notifications API specification, given its dependence on the Web browser. Development of more of these types of Web standards is precisely what is needed to swing the pendulum back toward browser-based applications.

How to Strategize for Mobile Marketing Success

Mobile can be a new platform for building brand loyalty, stimulating traffic, and enhancing interaction. Eventually, sooner than we think, mobile will drive sales. If you’re going to “go mobile,” make sure that your efforts are framed by clear and attainable goals.

The Apple Tablet: What It Needs to Be Useful for Web Working

I’m excited about the much-discussed Apple tablet, which is expected to be unveiled next week. I would be excited if Apple (s aapl) was releasing a new device that only provided me with a painful electric shock every hour on the hour, frankly. That said, once I get past my natural inclination towards what Cupertino does, I’m a little skeptical about how much I’ll actually be able to use the device I will most certainly buy.

iPhone Becomes a Universal Remote This February

A new third-party accessory and software combo announced at CES will turn an iPhone or iPod touch into a universal remote capable of controlling home theater equipment. The L5 Remote will cost around $49.95, and avoids some shortcomings found in previous similar offerings.

Rumor Has It: Apple’s Tablet to Be Verizon Subsidized


Now that the rumor mill has settled on October as a launch date for the still-unconfirmed Apple tablet device, it’s getting around to explaining just how said device will be sold to the public. At this rate, someone will be fondling a production model in low light and taking blurry cam photos by next Tuesday.

The Street is reporting (with a fair degree of confidence, I may add) that not only is an Apple (s aapl) tablet a done deal, it’s a deal done with Verizon (s vz). A source, who asked not to be named, speaking to The Street said that Verizon will indeed be offering a subsidy on the new device for customers who sign up for a mobile data plan to be used with it. Though the two companies will be working together to mitigate consumer costs, their relationship won’t be as chummy as the Apple/AT&T relationship, according to the source. Read More about Rumor Has It: Apple’s Tablet to Be Verizon Subsidized

Finally Truphone for Blackberry Is Ready

Truphone, the service that allows you to make cheap long distance phone calls using VoIP technology on a mobile phone, is now available to users of BlackBerry devices as a beta offering. This product is called Truphone Anywhere for Blackberry.
London-based Truphone’s service, which typically uses Wi-Fi connections for VoIP calls, has so far been available on the Symbian OS-based Nokia devices and Apple’s iPhone. The service doesn’t support Windows Mobile for now.
I downloaded early versions of the software on two WiFi-enabled BlackBerry devices — the 8801 and T-Mobile Curve — and it worked fine on both the devices. It was fairly easy to download the Truphone software using Blackberry’s built-in browser, and I installed it without many problems. Upon installation, it asked me if my device had Wi-Fi or not. (In case of non WiFi-enabled devices, Truphone behaves like any other callback service. )
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