TV networks getting that sinking feeling

The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical.

What’s needed from marketing clouds

All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?

Google gears up to go live

Google has lately made a series of moves clearly aimed at positioning itself to dominate live online video advertising just as it does with search advertising.