The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical.
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?
Google has lately made a series of moves clearly aimed at positioning itself to dominate live online video advertising just as it does with search advertising.
Facebook announced two new updates to its ads on Thursday, including a way for users to give feedback about the ads they see.
Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are some alternatives.
Do a growing number of “cord-cutters” and “cord-nevers” mean the TV business is about to be battered like other traditional industries? Media investor Terry Kawaja doesn’t think so. Here’s why.
Facebook might have been a slow starter on mobile, but aggressive growth in mobile usage has helped the company boost its share of the mobile advertising pie, and in the process it has become the second largest digital ad platform — behind Google.
Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.
WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday.
Time Warner used to be the biggest media company in the world. But the invisible media networks like Google and Facebook changed the rules that Time Warner never learned.