More data suggests these were the “mobile games”. London 2012’s organising committee says most digital engagement was via mobile devices, as it closes the lid on the Olympics with an end-of-games stats dump.
The BBC’s celebrated ‘four-screen’ London 2012 output has revealed a late-night iPad fetish and new high water marks for live video and mobile content consumption. ‘This has really been the multi-platform Games,’ the corporation says.
Half of searches and video streams are coming from mobiles and tablets during the Olympic games. Has the mobile internet reached a tipping point? New Google data would seem to suggest as much.
UK TV viewers are gobbling up 24 simultaneous live Olympics streams the BBC is taking from web to TV. First-week data shows a big appetite for viewing of all kinds.
Almost half of the internet video NBC is serving this Olympics is going to mobiles and tablets. That’s a watershed for portable TV. But what happens when at-home internet TV becomes commonplace?
Stung by online criticism of its “#NBCFail” Olympics, the broadcaster comes out fighting with a range of record cross-platform viewing stats it says show critics are just a ‘vocal minority’. But can it make the most of digital when the laser focus is on prime time TV?
Irony of ironies – after encouraging fans to tweet copiously, the International Olympic Committee requests London 2012 attendees limit their output only to “urgent” status updates. The problem – mobile updates from some attendees have clogged a mobile network used by official TV data suppliers.
Speaking with paidContent at the Olympic Park, International Olympic Committee social media head Alex Huot explains social media rules must safeguard TV rightsholders, and says big media can find a new role for themselves…
The London Olympics’ host team will launch two digital products next week, joining broadcasters, other media, the IOC and the games’ organising committee in seeking fans’ electronic mindshare.
The International Olympic Committee pushes out integration with a host of social platforms and attempts to clarify rules as London 2012 draws near, following recent criticism of its policies