Amazon knows far more about its customers than most magazine publishers know about their readers, and more than most direct marketers know about the lists they’re targeting.
Knewton, a New York-based adaptive learning startup, has partnered with education publisher Macmillan.
Chegg, a company best known as a textbook rental site, is partnering with Coursera to distribute its content to students enrolled in massive open online courses.
The focus on raw circulation numbers is a holdover from the era of print, when a reader was a reader was a reader.
Want to know what happened last week at paidContent Live 2013? Here are links to transcripts of the sessions from New York.
If Authors Guild president Scott Turow really wanted to do something useful for his mid-list members he would stop helping the publishers deflect attention by pointing to Google and off-shore piracy sites and help authors demand a better deal.
Facing a lawsuit from publishers Pearson, Cengage and Macmillan Higher Education, open textbook startup Boundless has requested a trial by jury after judge denied its motion to dismiss.
Starting Tuesday, Inkling is making its free digital publishing platform, Habitat, available to everyone. The company is also introducing an enterprise product, with publishers including Pearson and Wolters-Kluwer as launch clients.
Digital textbook startup Kno has released Advance, a new platform that it says can help publishers turn flat files into interactive ebooks “in minutes.”
It’s easy to understand why Google would want to disguise what’s going on in Europe through one gimmick or another. But it sure looks like a precedent is getting established in Europe for paying to link.