Privacy Legislation’s Potential Impact on Online Media

Last week, the bipartisan Kerry-McCain bill proposed legislation on a Commercial Privacy Bill of Rights that would put the FTC in charge of policing the online collection, sharing and use of personal information. That has far-reaching implications for the online media business.

Google’s Invite Media Acquisition Raises Conflicts of Interest

Google has acquired Invite Media, a young startup that helps display advertisers optimize how they spend their money across different exchanges and platforms in real-time. Invite Media in a way completes Google’s advertising suite, but it also poses questions about lock-in given existing DoubleClick products.

Vid-Biz: RapidShare, DoubleClick, Qualcomm

RapidShare Fined $34M; German court orders file-hosting service to filter content in ruling on lawsuit by music publishing group. (TorrentFreak)

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Rich Media Ads with Video “Overwhelmingly” Outperform Other Formats
; Google’s DoubleClick conducted study that found purchase intent dramatically increased by video. (MediaPost)

Qualcomm Flo to Lower Prices; will sell mobile TV directly to consumers for less than $10 per month, will also launch add-on device for phones like BlackBerries and iPhones that don’t have receivers. (New York Times Bits Blog)

TNS Research Calls for TV Measurement Upgrade; says traditional ratings should incorporate available details about audience behavior. (release)


Nokia Trials Full-Length Content Delivery in UK
; users can download video from BBC Worldwide, ITV, Sky and Paramount over 3G or Wi-Fi. (New Media Age)

BitGravity CTO Replaced; co-founder Barrett Lyon’s role now appears to be filled by Edward Crump, promoted to VP of technology from director of engineering. (Contentinople)

Give Good Food to Your Mac: Software Discounts

The idea of a ‘bundle’ promotion is a common occurrence in the Mac software world. The most widely publicized event centered around great deals on indie Mac software is MacHeist. The general idea is that bundling a package of applications together leads to a great deal for you, the user, and also generates a huge amount of publicity for the featured applications.


A similar promotion has launched this week, with a few notable differences. Give Good Food to Your Mac (organized by Aquafadas) offers a huge range of different applications, with discounts increasing progressively depending upon the number of applications you purchase.
Claudia Zimmer, Aquafadas’ CEO explains:

We are pleased to introduce the Third Edition of ‘Give Good Food to your Mac’. It’s a chance for us to build a community among developers and together, create opportunities that would not be possible alone. Mac users benefit from it as they can discover our software at great prices.

The Discounts Available

While the promotion doesn’t feature the world’s catchiest name, it does give some great discounts. Buying 3 apps saves you 20%, 4 apps saves 30%, and 5 or more knocks a whopping 50% off the normal retail price. As you add applications to your cart, it’s simple to see how much you stand to save, along with how many more applications you need to reach the next level.
Read More about Give Good Food to Your Mac: Software Discounts

Vid-Biz: Manga, iPhone, thePlatfrom

Jaman Gets Manga Content from Starz; movie site will offer such as Ghost in the Shell, Robotech and Astro Boy. (release)

AT&T Synergizing iPhones and U-Verse; planned functionality includes using the iPhone as a remote and downloading shows to the mobile device. (Reuters)

Comcast’s thePlatform Hooks Up with Six Ad Partners; video publishing service to offer Microsoft adManager, DoubleClick’s In-Stream, Tremor Media and other options for customers. (Multichannel News)

No More DTV Coupons for You! National Telecommunications and Information Administration says it has neither the power nor the desire to reissue the subsidy to households that didn’t redeem the initial batch. (Broadcasting & Cable) Plus, how will the DTV switch on Feb. 18 impact viewership of the Oscars on Feb. 22? (Variety)

Blu-Ray Not Big Business for Netflix; company’s CFO says the HD format won’t have significant impact on its business; less than 10 percent of its subscribers order Blu-Ray discs. (Video Business)

Tweet Your Debate Comments on Current; network’s web site will stream the debate and post user’s thoughts sent via Twitter in close to real time. (The Hollywood Reporter)

Verisign Hosting .TV Contest; submissions need to show what a “.tv worlds looks like,” grand prize winner gets a Sony HDR-TG-1 digital Camcorder. (www.tv)

Coming Off Growth, Kiptronic Gets Compatible

We hadn’t checked in with Kiptronic in a while, but it sounds like the San Francisco-based startup is doing quite well. CEO Bill Loewenthal, who joined about a year ago, tells us the ad insertion provider now has more than 40 publishers as customers, including Fox, Time Warner, CBS, Viacom, The Economist, Sony BMG, National Public Media, and Conde Nast.

Kiptronic delivers and tracks ads in any kind of media experienced outside the browser — a rapidly expanding list of venues that includes mobile devices (the iPhone is the most popular), game consoles, Facebook applications, Internet-connected TVs, and more.

But until now, the company required publishers to use its own tracking and trafficking system, which founder Jonathan Cobb says was a major impediment to attracting additional large publishers. So Monday Kiptronic is announcing compatibility with DoubleClick’s DART for Publishers and Microsoft’s Atlas AdManager. Both Microsoft and Google-owned DoubleClick worked with Kiptronic to support the integrations.

The move makes sense — if your product is all about interoperability, you should probably walk the walk on your own back end. It’s also a bit preemptive, in that Kiptronic’s biggest competition may well come from DoubleClick and Microsoft entering the space. It currently competes with VoloMedia.

Kiptronic has raised $7 million and has 20 employees.