User engagement can be a very slippery statistic. Although sites and apps like to talk about how fast their unique visitors are growing, it’s more important to know how many of those users are actually using the site regularly.
If drawing is the universal language, Doodle.ly wants to be the app for that. But first it has to solve a problem: A lot of people are pretty bad at drawing.
Statistics suggest that a third of Draw Something‘s active users have deserted the game in just a month — bringing into question Zynga’s actions and judgment since deciding to purchase maker OMGPOP for $200 million.
Less than a month after being acquired Zynga, OMGPOP is on its way to being integrated into the giant game maker’s technology roadmap, says Jason Pearlman, CTO of OMGPOP. Some of the new Draw Something features released today were made using Z Cloud resources.
Everyone may be wondering why Facebook paid $1 billion for what appears to be just a simple photo-sharing app, but the biggest lesson to learn from Instagram’s success is just how important it is to build network effects into the core of your service.
Draw Something has gotten a big boost from China, an unlikely market for a game that asks people to draw English words and phrases. But the game is a top 10 hit and it looks like users are finding creative ways to play the game.
Zynga is reportely looking at picking off its newest rival in OMGPOP, maker of the new hit mobile app Draw Something. According to TechCrunch, Zynga is looking at acquiring the New York-based OMGPOP, which just hit 30 million downloads of Draw Something on Friday.
Draw Something, the No. 1 paid and free app right now on iOS and Android, is listed as a game but it’s not really a game at all. OMGPOP CEO Dan Porter, who designed the app, explains how it succeeds using cooperation, rather than competition.