Dynamo’s proprietary player was one of the first to give creators the option to directly charge viewers for their content. Now, the company is closing the player to the public, instead refocusing on a white label offering for filmmakers, continuing the trend of pay-to-play services.
As the industry experiments with how to make money off web content, a number of sites, varying in style, approach and pricing, have rejected the idea of ad-supported models in favor of direct payment options. How do these companies match up? Find out below.
Political Lunch creators Rob Millis and Will Coghlin today at SXSW demoed a new tool for makers of content looking to distribute video under a micropayment system during a panel called “Beyond Advertising: Can Online Video Finally Pay?” Dubbed Dynamo, the new fully embeddable player features an extremely simple sign-up process that allows audiences to make direct payments to producers using PayPal, thus allowing producers to embed video on their own sites and directly profit from it.
Millis and Coghlin, who in September told us they were ending Political Lunch to focus on developing Dynamo, opened the discussion with an exhaustive comparison of the options currently available to independent producers hoping to monetize their content — including making deals with advertisers directly, partnering with indie film distributors like Indie Flix, and working with bigger dogs like Amazon VOD and the YouTube rental system. Read More about SXSW: Micropayments Made Easy By Embeddable Dynamo Player
[qi:gigaom_icon_cloud-computing] Collectively, Yahoo (s yhoo), Facebook, Amazon (s amzn) and Google (s goog) are rewriting the handbook for big data. Startups intending to reach these proportions must also change their thinking about data, and enterprises need this model for internal deployments as a way to retain an economic edge.The four leading web giants have designed systems from scratch, evidence that workloads have altered, business models are different, and economies have changed — all demanding a new approach. Read More about How Yahoo, Facebook, Amazon & Google Think About Big Data