Sony Launching New “Affordable” e-Reader That No One Will Want
Updated with comment from Sony: Everyone talks about how great “choice” is, as if having an alternative to the existing status quo is automatically good. But what if the alternative is lame? Then there really isn’t much of a choice, is there? Sony (s sne) today introduced two new e-book readers, including one “affordably” priced at $199 and the other with a touchscreen for $299. But neither option offers the e-reader killer app — wireless access (GigaOM Pro subscription required). That’s right, to compete with Amazon’s (s amzn) Kindle, and the upcoming Barnes & Noble (s bks) e-reader, Sony has lowered its price and added touch.
Amazon’s (s amzn) Kindle, the current hot e-reader, was the first device that let users buy books and download them, quickly and from nearly anywhere. It was a revolution in e-book purchasing. So, unfortunately for Sony, it doesn’t matter how great its devices are. Its new e-readers are stuck in 2006. Read More about Sony Launching New “Affordable” e-Reader That No One Will Want