paidContent turns 10: A brief history of digital media

Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002.

Rhianna, Eminem & Bieber Making Millions on YouTube?

YouTube’s top earners are Rhianna, Eminem and Justin Bieber, according to new stats from music app maker MYU2B. Each or these artists brings in a million dollars or more through YouTube’s partner program – much to the joy of VEVO, which publishes all of their videos.

How MTV Turns a TV Show Into an Online Event

For awards shows, MTV’s (s VIA.B) VMAs and Movie Awards often have very little to do with artistic achievement. It’s really more about the spectacle. And we all know the web loves a good spectacle.

Following last weekend’s installment of the MTV Movie Awards, MTV.com had 13.1 million video streams on Monday. That was up 165 percent from day-after viewing in 2008. Some 71 percent of MTV.com’s 3.3 million Monday visitors watched video from the show.

MTV can place some pretty good bets on what will draw attention to its semi-annual glitzy freak fests. For instance, it got Britney Spears, at the height of her meltdown in 2007, to perform at the VMAs, and Sunday it enabled a skimpily dressed Sasha Baron Cohen to descend from the ceiling onto Eminem’s lap at the Movie Awards.

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