Twitter won an Emmy

Twitter won a technical Emmy, and it’s receiving the award Thursday at CES. It was chosen for “Innovation in improving engagement around television in social media.” A bit more of a mouthful than “Best Actor.”

This is Twitter’s first ever Emmy. The news was highlighted during Twitter’s CES panel on how media and entertainment companies should use the service, which Marketing Land liveblogged.

The Engineering Emmys are exactly what they sound like — an awards show for the non-red carpet strutting members impacting the television industry. Technology and cable companies are nominated for a range of daring technical feats like “Secure Accelerated File Movement over IP” and “Development of Low Latency Video Streaming Live Captioning Systems.” It’s super sexy.

They’re granted to techies, “for engineering developments so significant an improvement on existing methods or so innovative in nature that they materially affect the transmission, recording or reception of television.” Some might snort at the idea of Twitter transforming the nature of television (I’m looking at you, Tom Krazit), given that it hasn’t quite reached the scale of the common TV viewer.

But as Twitter’s CES panel showed, that hasn’t stopped Hollywood studios and agencies from mining the application for consumer insights. For example, the producers of upcoming hacker movie Blackhat shifted their marketing strategy after seeing Twitter conversations about the Sony hack. Xbox TV uses what’s trending on Twitter to recommend current live shows to people.

The categories of the engineering Emmy Awards change every year, depending on the technologies pioneered by companies in the past. Previous well known Silicon Valley winners range from Netflix (for its personalization technology) to Apple (for its mobile television ecosystem).

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Netflix wins its first Emmy

http://www.hollywoodreporter.com/live-feed/emmys-14-nominations-netflix-earns-634244

Netflix scored a first win at the Emmys Sunday night, where David Fincher was recognized as the best director for a drama series for House of Cards. Netflix was nominated for a total of 14 Emmys, and may have hoped for more, like an Emmy for best drama – but the video service still made history for scoring the first win for a show that premiered online.

Hollywood overlooks the web, except when it can be put on TV

While this year’s Emmy nominees once again neglected to recognize any web originals, that hasn’t stopped Hollywood from enlisting Internet-originating content for adaptation. But is Rhett and Link hopping to IFC and Lisa Kudrow moving Web Therapy to Showtime good or bad for web series?

Emmys 2010 Review: The Two-Screen Experience

With social media shown to improve ratings for awards shows and tech-savvy Jimmy Fallon hosting, it’s little surprise that last night’s Emmy Awards had enough going on to warrant two-screen viewing. But did seven different live-streamed angles on the backstage action improve the show?

Emmys 2010 Online: Your Tweets Read By Jimmy Fallon Live

Are you surprised to learn that this year’s Emmy Awards aren’t going to be live-streamed online anywhere? Of course not. But the social media surrounding the ceremony is growing denser: Twitter and live-streaming initiatives are in the process of gearing up for Sunday’s ceremony.

Star Wars Uncut Is Ready for Watching (Online)

Last year, former Vimeo developer Casey Pugh invited the Internet to help him remake Star Wars, one 15-second clip at a time. One Emmy nomination and 904 videos later, it’s now possible to see a whole new A New Hope, created entirely by fans.